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Bachelor of Media and Communication – Advertising

Are you ready to tackle a dynamic and growing industry? Become an advertising pro who can deliver content that will make an impact.

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3 years full-time

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Mar, Jul, Nov

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‘The support from Swinburne Online services and teachers helped me immensely, offering student study support, extensions and checking systems that all helped me gain confidence in my abilities and to keep going.’

Sharyn, Swinburne Online graduate


The results are in: Advertising Managers rate their roles 4.7 stars out of 5.

The Good Universities Guide 2024

Our media and communication courses have been awarded a five-star rating for learner engagement, learning resources and skills development.

‘The support from Swinburne Online services and teachers helped me immensely, offering student study support, extensions and checking systems that all helped me gain confidence in my abilities and to keep going.’

Sharyn, Swinburne Online graduate


The results are in: Advertising Managers rate their roles 4.7 stars out of 5.

Our media and communication courses have been awarded a five-star rating for learner engagement, learning resources and skills development.

The Good Universities Guide 2024

Create commercial content with clout as a graduate of our Bachelor of Media and Communication – Advertising.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting, online advertising trends, planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

What will you learn?

  • Copywriting: Apply appropriate communication and persuasion theories to advertising copywriting.
  • Campaign Planning: Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.
  • Client & Agency Management: Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
  • Professional Communication: Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

Learn more about our professional accreditations. Download a Course Guide.

Flexible study

What does flexible study mean for me?

Studying at Swinburne Online gives you the freedom to study how it suits you. Learn when and where it fits in with your life and tailor your study journey to your own needs without giving up what’s important.

Flexible study at Swinburne Online

Set a study pace that work with what’s going on in your life. If you’re unsure about how much you can commit to, we can offer part-time options and the option of increasing your unit load as your progress. Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.

You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.

Start when it suits. Swinburne Online offers multiple intake dates and flexible unit availability, so you can choose when you begin your studies or if you need to take a break.

Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, 7 days a week, with Student Advisors available to help with any queries, and dedicated online tutors in each of your units.


Your course structure

This is an example of a full-time study load. Whether you’re looking to fast-track your studies or prefer a part-time study option, Swinburne Online degrees flexibly fit around your study needs.

Undergraduate timeline

The Bachelor of Media and Communication – Advertising consists of 24 units, including five core units, eight Advertising major units and 11 elective units.

You will complete a project-based unit that combines your theoretical knowledge with practical scenarios in which you will work on both a campaign plan and creative pitch.

Studying advertising with Swinburne Online is a unique opportunity. Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. View all units in your bachelor’s degree.

View All Units

How you'll learn

Learning designed for online

Your study journey with Swinburne Online is tailored to the digital space. You’ll study in a dynamic virtual classroom environment and interact with your peers in the custom-built social platform. You will also receive support at the times you need it from advisors who understand studying online.

Your online study journey

You’ll complete each of your units in Canvas, your online classroom, and guided through coursework by an online tutor with real-world experience in your field of study. Canvas is where you’ll access classes, assignments and discussion boards with your peers.

The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.

Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units and advisors to assist with any queries.

Entry requirements

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.


The estimated annual fee for this course is $16,323*. This is based on completing eight 12.5 credit point units in one calendar year.

*Unit fees are subject to change annually.

Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.

Discover more information about HELP loans.

Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.

This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.

Domestic students also contribute to student services and amenities via an annual fee.

Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.

Career Outcomes

Swinburne Online connection to industry

Our advertising graduates work in a range of rewarding roles and industries. The Bachelor of Media and Communication – Advertising prioritises both practical theory and experience within your degree so that you can graduate with your foot already in the door. You will:

  • Work on an advertising management and campaigns project
  • Work with real small businesses or community groups
  • Learn from industry leaders.

Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

Plan and implement strategic advertising for all types of advertising channels.

Create visual communication for use in advertisements on digital devices and traditional media.

Become the internal and external voice for a brand.


‘Swinburne Online helped me reach my goals by providing me with the platform and tools I needed to succeed.’


Swinburne Online graduate

What are other students asking?
For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.
When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.
You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you. There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.

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