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Where a degree in Media and Communication could take you


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Bachelor of Communication students looking at laptop and laughing together

It is important for anyone to understand the potential career paths a course could lead to before they begin studying. And when it comes to Media and Communication, job outcomes are not entirely clear, as there are a very broad number of fields that you could end up working in.

We are going to break it down for you, so that you can understand why students choose to study in this discipline. Because while some ‘interesting sounding’ units may entertain for a teaching period or two, everyone needs a career goal to work towards.

What does the course cover?

A Bachelor of Media and Communication is quite similar to a Bachelor of Arts or Business, where it is the majors, minors and electives you choose in the course that determine the path you take. At Swinburne Online, you can choose between the majors of AdvertisingMedia Studies or Public Relations.

If you are unsure of which direction you want to take, start off with the core units that sit within all majors and see if you can find where your passion lies.

What skills will I develop?

Different units in the Media and Communication discipline will aid you in the development of both soft and technical skills for you to be able to apply in your future workplace. These include the core units from all majors, mentioned in the video above. Many units in each course also include assignments that you can present in an online portfolio of work – which can help you later on when you are applying for different jobs.

Professional Communication Practice aims to prepare you for the workplace; arming you with all of the basic communication skills you could need to fit easily into office life. Alternatively, Media Content Creation teaches the basic skills of some Adobe Creative Cloud programs and applies them to your coursework. The discipline also aims to gear you up for the future with the ability to adapt to new programs and innovations, as many future jobs in the industry may not even exist yet.

Which field can I work in with this degree?

With new technological innovations introduced each day, the industry of media, communications and marketing is ever changing. No longer will a degree in specifically ‘media’ point you directly towards a career in journalism, radio or television. With the increasing growth of digital, the knowledge of communication from perspectives of all our majors will have demand from many companies and fields.

When you study Media and Communication, you are not tied down to one specific area of work. You instead can choose your own path with the experience you get yourself in the workplace – be that with internships or paid work. For more information on the differences between the course majors and the units themselves, visit Media and Communication.

Take a look at the video below to learn about specific careers that you can work towards in Media and Communication.