100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24
Units
$2,174*
Fee Per Unit
Swinburne Online’s Bachelor of Business with a major in Sports Management is a 100% online undergraduate degree that prepares you to manage sporting clubs, events and organisations across Australia’s multibillion-dollar sports industry.
You’ll learn the business side of sport: finance, marketing, governance, law and analytics – and how to apply it in the real world. Your assignments draw on Swinburne research with partners like Richmond Football Club, the Australian Football League and Tennis Australia, building skills to tackle disruptive trends in a rapidly digitised and evolving industry.
This course suits people who love sport and want to build a career in it off the field. If you’re into event management, club operations, sports marketing, or the data behind the game, this is where you start.
How you’ll study
‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’
Corey, Swinburne Online graduate
Our Business courses have been ranked in the Top 450 for Business and Management Studies by QS World University Rankings 2027.
Our Business courses have been ranked in the Top 175 by THE World University Rankings 2026.
Our Business courses have been ranked in the Top 175 by THE World University Rankings 2026.
To be awarded the Bachelor of Business with a major in Sports Management, you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods (13 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
These are foundational units in major business study areas:
Learning and Communicating for Innovative Business Practice
Contemporary Management Principles
Marketing and the Consumer Experience
Financial Information for Decision-Making
You must complete one (1) of the following units:
Sports Management major units are designed to dive into practical, future-focused study:
Complete eight (8) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units. View our list of available Electives.
Here’s what our Swinburne Online academic staff recommend for this course:
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Business with a major in Sports Management? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Business with a major in Sports Management? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultants to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultants to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, speak with our Course Consultant team today!
A Bachelor of Business with a major in Sports Management prepares you for roles across sport operations, marketing, events, athlete development and analytics. Below are examples of what you can pursue and what you might earn (salary data via SEEK, 2026):
Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.
Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.
Marketing managers in sports media are responsible for planning, implementing, and evaluating marketing activities. They work across audience growth, brand promotion, sponsorship support and campaign performance.
Marketing managers in sports media are responsible for planning, implementing, and evaluating marketing activities. They work across audience growth, brand promotion, sponsorship support and campaign performance.
Oversee and lead a team of employees, ensuring they perform their roles effectively and contribute to the organisation's goals. This involves setting objectives, delegating tasks, monitoring performance, providing support, and fostering a positive work environment.
Oversee and lead a team of employees, ensuring they perform their roles effectively and contribute to the organisation's goals. This involves setting objectives, delegating tasks, monitoring performance, providing support, and fostering a positive work environment.
In this exciting role, you'll pull together small- and large-scale events for your organisation. You'll plan events, communicate with stakeholders, and ensure events will run smoothly.
In this exciting role, you'll pull together small- and large-scale events for your organisation. You'll plan events, communicate with stakeholders, and ensure events will run smoothly.
Drive commercial growth by identifying new market opportunities, cultivating strategic business relationships, and expanding customer networks. In this role, you will analyse market trends to design long–term growth strategies, negotiate high–value corporate contracts, and draft comprehensive business proposals that turn emerging opportunities into sustainable revenue streams.
Drive commercial growth by identifying new market opportunities, cultivating strategic business relationships, and expanding customer networks. In this role, you will analyse market trends to design long–term growth strategies, negotiate high–value corporate contracts, and draft comprehensive business proposals that turn emerging opportunities into sustainable revenue streams.
From industry projects to real business challenges, this course gives you hands-on experience in how the sports industry operates.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media–rich course materials using innovative digital technology and advanced teaching resources.
Canvas is Swinburne’s online platform where all your classwork will take place. You can log into Canvas anywhere, anytime!
What you’ll use Canvas for:
Think of the Student Hub as your online campus where you will be able to:
You are supported at every stage of your journey with Swinburne Online.
You’ll have access to:
If you’re an Aboriginal or Torres Strait Islander student, you can access dedicated support through Swinburne’s Moondani Toombadool Centre. Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People!
Support available includes:
Learn more about the Moondani Toombadool Centre.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
