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Bachelor of Business – Marketing

Create memorable connections with your consumers in an ever-evolving digital landscape. Join a dynamic, sought-after industry and learn the art of persuasive storytelling.

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3 years full-time


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Mar, Jul, Nov

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‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’

Corey, Swinburne Online Business student


Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years.

The Good Universities Guide 2024

The Business Faculty received a 5-star rating for overall quality of educational experience.

‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’

Corey, Swinburne Online Business student


Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years.

The Business Faculty received a 5-star rating for overall quality of educational experience.

The Good Universities Guide 2024

Build brands and tell stories with a Bachelor of Business – Marketing

Create memorable relationships with your customers while keeping up with rapidly changing technologies. Swinburne Online’s Marketing major will give you highly sought-after skills to jet set your marketing career.


Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for real-life clients, use cutting-edge tools, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, and students use Live Clients in two of the units to work on a real-world problem for an organisation developing strategies to solve a marketing problem they are facing.

With a keen understanding of core business skills, you’ll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

What will you learn?

  • Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns.
  • Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands.
  • Marketing Research, Data & Insights: Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.
  • Consumer Behaviour: Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts.
  • Marketing Communications: Get set to develop marketing communications which hit their targets.

The Swinburne Online-SEEK connection

The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.

Learn more about our industry connections. Download a course guide.

Flexible study

What does flexible study mean for me?

Studying at Swinburne Online gives you the freedom to study when, where and how you want to. Keeping your lifestyle in mind, we tailor your study journey to your own needs. Get a world-class degree without giving up what’s important to you.

Flexible study at Swinburne Online

Set your own study pace! Swinburne Online offers part-time and full time study options to suit your busy lifestyle. Through our part-time studies, you can increase your unit load as you progress through your chosen course.

Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.

You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.

Start your study journey when it suits you. Swinburne Online offers multiple intake dates and flexible unit availability. Choose when you begin your studies and when to take a break, if needed.

Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, seven days a week. Our Student Advisors are available to help with any queries, and you’ll have dedicated online tutors in each of your units.


Your course structure

Whether you’re looking to fast-track your studies or prefer a part-time study option, Swinburne Online degrees flexibly fit around your study needs.

Take a look at this example of a full-time study load:

Undergraduate timeline

The Bachelor of Business – Marketing consists of 24 units, including seven business fundamental units, the choice of one or three core business practice units, eight marketing major units and eight electives which can be used as a second major.

You will take part in a Business Consulting Project which will combine the skills you learned throughout your degree and apply them to practical scenarios to solidify your knowledge. You’ll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Why study a degree in Marketing with Swinburne Online?

Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. Get a taste through the course highlight below, or view all units in this bachelor’s degree.

You can also add a second major without the extra study time.

View All Units

How you'll learn

Online learning designed for you

Swinburne Online offers a unique, digital study environment that includes a dynamic virtual classroom environment and peer interaction on a  custom-built social platform. You’ll also receive support at the times you need it most from advisors who understand the complexities of studying online.

Your online study journey

With the guidance of online tutors that have real world experience in your field of study, you’ll complete each of your units in Canvas–your online classroom. Canvas is where you’ll access classes, assignments and discussion boards with your peers.

The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.

Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units. Our Online Learning Advisors (OLAs) are waiting to assist with anything from technical support to referencing and assignment tips.

Entry requirements

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered. All students need to demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.

VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Read our Applying and Enrolling FAQs.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.


The estimated annual fee for this course is $16,323*. This is based on completing eight 12.5 credit point units in one calendar year.

*Unit fees are subject to change annually.

Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.

Discover more information about HELP loans.

Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.

This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.

Domestic students also contribute to student services and amenities via an annual fee.

Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.

Career Outcomes

Your pathway to industry

The Bachelor of Business – Marketing prioritises your readiness to succeed come graduation through industry connections embedded in your degree:

  • Work on an industry consulting project: Solidify your knowledge and gain
  • Work on real-world case studies: Helping you to step into the workplace with confidence
  • Industry-working learning advisors: Helping you to stay connected to your career goals
  • Inspiring industry experts and guest speakers: Giving you the opportunity to collaborate with professionals in your field

Be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

Plan and execute digital marketing campaigns designed to target smartphone and computer users. You’ll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners. 

Become an expert in consumer behaviour and market trends. You’ll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

Assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

Be the face of the company as a key contact point to important clients. You’ll manage their goals and expectations, creating valuable and lasting relationships.

Shape the face of your business or organisation. You’ll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.

Association to Advance Collegiate Schools of Business (AACSB) International

Swinburne Online business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and are a part of the five per cent of business schools worldwide accredited by AACSB. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors.

Learn more about our professional accreditations . Download a Course Guide.


‘Learning with Swinburne Online has been great as the technology they use is so fantastic and easy to navigate. You’re not just listening to someone showing a PowerPoint slide. There’s constant interaction between students and staff members. A key thing for me was being able to ask for help so that I could learn in the way that suited me.’


Swinburne Online Graduate

What are other students asking?
For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.
You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you. There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.
When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.

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