Flexible study
Flexible study
What does flexible study mean for me?
Studying at Swinburne Online gives you the freedom to study how it suits you. Decide when and where it fits in with your life and tailor your study journey to your own needs. Get a world-class degree without giving up what’s important.
Flexible study at Swinburne Online
Personalised study journey
Set a study pace that works with what’s going on in your life. If you’re unsure about how much you can commit to, we offer part-time study modes and the option of increasing your unit load as you progress. Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.
Fit study around your life
You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.
Multiple intakes
Start when it suits. Swinburne Online offers multiple intake dates and flexible unit availability, so you can choose when you begin your studies or if you need to take a break.
7-day support
Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, seven days a week. Our Student Advisors are available to help with anything from tech support to research advice and you’ll have dedicated online tutors in each of your units.
Structure
Structure
Your course structure
This is an example of a full-time study load. Whether you’re looking to fast-track your studies or prefer a part-time study option, Swinburne Online degrees flexibly fit around your study needs.
The Bachelor of Business – Marketing consists of 24 units, including six core business units, two capstone units, eight Marketing major units and eight electives.
Capstone units combine the skills you’ll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You’ll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.
Course highlight
Why study a degree in Marketing with Swinburne Online? Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. Get a taste through the course highlight below, or view all units in this bachelor’s degree.
View All UnitsHow you'll learn
How you'll learn
Learning designed for online
Your study journey with Swinburne Online is tailored to the digital space. You’ll study in a dynamic virtual classroom environment, interact with your peers in the custom-built social platform, and receive support at the times you need it from advisors who understand studying online.
Online classroom
You’ll complete each of your units in Canvas, your online classroom, and be guided through coursework by an online tutor with real-world experience in your field of study. Canvas is where you’ll access classes, assignments and discussion boards with your peers.
Online campus
The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.
Tailored support
Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units and advisors to assist with anything from technical support to referencing and assignment tips.
Meet the team
Meet the team
Vlad Demsar
Lecturer
'The marketing major provides students with a unique opportunity to blend the theoretical, conceptual and strategic components of a marketing degree, with technical, practical and marketing skills, and the opportunity to work closely with real world clients. When combined, these three elements not only make students more employable, but gives them the skills and confidence to be successful in their first job.'
Entry requirements
Entry requirements
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
2022 Guaranteed Entry ATAR: 60
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).
Credit arrangements
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.
Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.
Diploma entry pathways
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.
Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.
Our Course Consultants will step you through the process of entry and credit using previous study.
Fees
Fees
The estimated annual fee for this course is $15,142*. This is based on completing eight 12.5 credit point units in one calendar year.
Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.
Discover more information about HELP loans.
Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.
This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.
Domestic students also contribute to student services and amenities via an annual fee.
Scholarships
Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.
Career Outcomes
Career Outcomes
Your pathway to industry
The Bachelor of Business – Marketing prioritises your readiness to succeed come graduation through industry connections embedded in your degree:
- Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills
- Work on real-world case studies, helping you to step into the workplace with confidence
- Your learning advisors work in the industry themselves, helping you to stay connected to your career goals
- Hear from a range of industry experts and guest speakers, giving you the opportunity to collaborate with professionals in your field.
Marketing Manager
You’ll be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.
Digital Marketing Specialist
Plan and execute digital marketing campaigns designed to target smartphone and computer users. You’ll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.
Social Media Manager
Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners.
Market Research Analyst
Become an expert in consumer behaviour and market trends. You’ll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.
Marketing Coordinator
Every day is different in this role; assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.
Account Manager
Be the face of the company as a key contact point to important clients. You’ll manage their goals and expectations, creating valuable and lasting relationships.
Brand Manager
Shape the face of your business or organisation. You’ll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.
Business Development Manager
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
