100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24
Units
$2,174*
Fees Per Unit
The Bachelor of Media and Communication majoring in Public Relations is an undergraduate qualification that teaches you how to influence and manage public perception, communicate with target audiences and shape how organisations are understood.
Through this public relations major, you’ll develop practical skills in content creation, targeted messaging and strategic campaign planning for a range of audiences.
You’ll also build experience through authentic projects, PR planning and work integrated learning opportunities, while exploring areas such as new media, event management, digital marketing and crisis communication.
This course is professionally accredited by Communication and Public Relations Australia (CPRA), giving you confidence that what you’re learning reflects what the industry expects.
Who is this course for?
This course is for people who are interested in brand reputation and the way public relations uses words, storytelling and communication to shape how organisations are seen and understood.
How you’ll study
‘The benefit of studying online with Swinburne Online has allowed me to schedule my time efficiently and effectively around [my life]. I have been provided with a world-class education led by industry leaders and professionals.’
Kate, Swinburne Online graduate
As a PR manager you’ll enter into an industry with a 4.5/5 stars job satisfaction rating. (SEEK 2026)
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2026.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2026.
To be awarded the Bachelor of Media and Communication with a major in Public Relations you must complete 24 units in total made up of:
Each year is split into three Teaching Periods (13 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
Complete eleven (11) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units. View our list of available Electives.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Public Relations? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Public Relations? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultants to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultants to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, speak with our Course Consultant team today!
PR graduates work across corporate, government, nonprofit, and agency environments. Here are the types of jobs you could pursue and what you might earn during your first few years in the industry (average annual salaries via SEEK 2026):
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing communication channels. Play a crucial role in promoting brands, products, or projects by crafting and distributing engaging content.
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing communication channels. Play a crucial role in promoting brands, products, or projects by crafting and distributing engaging content.
Develop and implement comprehensive social media strategies to enhance a brand's online presence and engagement. This role requires strong communication, analytical, and collaboration skills, as strategists work with various teams and stakeholders.
Develop and implement comprehensive social media strategies to enhance a brand's online presence and engagement. This role requires strong communication, analytical, and collaboration skills, as strategists work with various teams and stakeholders.
Develop and implement strategies to enhance an organisation's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
Develop and implement strategies to enhance an organisation's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is Swinburne’s online platform where all your classwork will take place. You can log into Canvas anywhere, anytime!
What you’ll use Canvas for:
Think of the Student Hub as your online campus where you will be able to:
You are supported at every stage of your journey with Swinburne Online.
You’ll have access to:
If you’re an Aboriginal or Torres Strait Islander student, you can access dedicated support through Swinburne’s Moondani Toombadool Centre. Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People!
Support available includes:
Learn more about the Moondani Toombadool Centre.
Download a course guide
The suite of Swinburne Online degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
