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Why study business – Top 5 benefits

Hallway meeting of six colleagues with tablets and laptops

Studying a business course provides you with useful skills, new experiences and probably most important of all – confidence. It introduces you to other people with similar interests, and helps you to discover more about yourself, and possibly also uncover talents you didn’t know you had.

Swinburne Online offers a range of acclaimed business courses, with flexible study options so you can complete a qualification while working and attending to family commitments. Popular courses include:

In this article we’ll explain the various benefits of studying business while answering some frequently-asked questions such as ‘how can a diploma of business benefit me?’ and ‘why study business administration?’.


1. You’ll open up your career options

A common question our Course Advisors get is why study business when you can gain real business experience from getting a job? While it might make sense in the short term to get out there and start earning an income, there are, however, benefits of studying business in Australia that can help your career go much further.

The best thing about a business degree is that it gives you transferable skills that can help you succeed in just about any industry. If you’re not quite sure what you want in terms of a career, studying business can help you discover where your strengths lie.

Here are some fields where a business qualification is extremely useful:

  • Marketing
  • Sales
  • Human resources
  • Finance
  • Logistics
  • Politics

Probably the most important thing you’ll learn from studying business is how to communicate and lead. No matter where your career takes you, these are skills that will serve you well – not just in your professional life, but your personal life as well. As one of our graduates remarked when asked why a diploma of business was useful for him, he said that it added fulfilment and enjoyment to his life.


2. You’ll increase your employability

People with formal qualifications tend to get more job opportunities and go further in their careers. Gone are the days when you could get an entry-level job and work your way up to the top – now, it’s often not possible to progress to a higher level unless you have a degree.

According to data collected in the 2022 Graduate Outcomes Survey, the undergraduate full-time employment rate has increased in the five consecutive surveys that were collected from 2021 to 2022. What this shows is that the labour market has recovered after declining significantly during the COVID-19 pandemic, rising to 80.6% in the first quarter of 2022. It also shows that recent graduates are highly employable.


3. You can choose to specialise with a major

We’ve mentioned that the broad nature of a business degree can give you flexibility with your career options. But for those who enjoy getting into the nitty gritty of a subject, you’ll also get to pick a major. This allows you to develop your knowledge in an area and can open up work opportunities in specific professions. For example, majoring in marketing could help you land a marketing internship. This is a great way to get your foot in the door and is one of the many benefits of studying business.

If you study a Bachelor of Business at Swinburne Online, you can take your pick from 10 majors including:

If you want to specialise even further, you could consider studying a postgraduate degree. Swinburne Online’s Graduate Certificate of Business Administration and Master of Business Administration (MBA) will provide you with the skills needed for senior leadership roles.


4. You can learn about how to run a business

No matter which major you choose, you will develop skills and knowledge that are valuable if you start your own business – whether that’s knowing how to interpret financial statements, or being able to create a marketing strategy.

For instance, if you’re curious about the benefits of studying business administration, our undergraduate course includes a number of units that will provide you with experience working with a real client. Featured as one of the units in our Bachelor of Business (Business Administration), the Business Consulting Project unit requires you to provide findings and recommendations to a real industry partner, helping you to transition successfully from an academic environment to a work environment.

This is just one example of the ways that studying business can help you learn how to actually run a business. Whether you want to pursue a career as an executive, or perhaps start your own small business, we’ll give you the tools you need to help businesses thrive.


5. You can gain practical experience

Another of the benefits of studying business management at Swinburne Online is you’ll gain a whole swag of other practical skills that can be applied to just about any industry. Instead of simply memorising textbooks and sitting exams, you’ll be meeting people, working as part of a team, communicating your ideas, taking feedback on board and getting to see how businesses actually operate within the ever-evolving economic landscape.

Our business courses provide you with multiple opportunities to apply what you’ve learned to practical scenarios within the real world. If you study Business Administration at Swinburne Online, you’ll also get to complete a professional internship, preparing you for the transition to professional practice. Not only will this give you invaluable experience, it will also broaden your network – helping you to forge connections with other professionals. We’re all about giving you every opportunity to go out into the world and apply what you’ve learned to real situations, so you can have a successful career and a fulfilling life.


If you’re still wondering if a diploma of business is worth it , why not talk to one of our friendly Course Consultants? Contact us today to learn more and find out which course is right for you.


Studying business courses in Australia offers a gateway to a world of opportunities. Not only does Australia boast a vibrant business landscape, but its renowned educational institutions provide quality business programs. From diverse majors to practical experience, Australian universities offer a comprehensive education that equips you with the skills needed to thrive in various industries.
Studying business sets you on a path of growth and versatility. By acquiring skills in communication, leadership, and critical thinking, you’ll be well-prepared to navigate the complexities of the modern business world. Whether you’re aiming for a specialised role or aspire to start your own venture, a business education provides a foundation for success.
Doing business goes beyond mere transactions; it’s about fostering connections, driving innovation, and contributing to economies. A business education equips you with knowledge that ranges from financial acumen to effective management. This knowledge empowers you to make informed decisions, foster relationships, and create value in diverse contexts.
Studying the business environment offers you a deeper understanding of the factors that influence organisational operations. Four key advantages include:
  • Insight into Market Dynamics: Understanding market trends and consumer behaviour helps businesses adapt and thrive.
  • Adaptability: Learning about the business environment equips you with the flexibility to respond to changing conditions.
  • Strategic Decision-Making: Analysing the business environment guides informed choices that align with organisational goals.
  • Competitive Edge: Businesses that comprehend their environment can anticipate challenges and seize opportunities, gaining a competitive edge.