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Opportunity Discovery

duration Duration: 1 Teaching Period

unit code Unit Code: ENT60006

contact hours Contact Hours: Recommended 10 hours of study per week

About this unit

This unit provides the fundamental knowledge base and skills necessary for anyone wishing to study or work as an innovator and/or entrepreneur. The processes and evaluation techniques taught in this unit can be applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service. The unit aims to critically reflect on real world innovations and entrepreneurial practice using key ideas, concepts, models, procedures, tools, methods and literature in the innovation and entrepreneurship disciplinary environment. Design and discovery principles are applied in order to discover and test product-market fit.


After successfully completing this unit, you will be able to:

  • Apply coherent and advanced knowledge concepts, techniques and tools in regards to discovery and development of entrepreneurial opportunities
  • Apply the fundamentals of entrepreneurship to develop business skills and apply for customer development
  • Critically analyse business models in startup development and develop skills in building business models
  • Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context
  • Work collaboratively in groups analysing, presenting and applying a range of startup tools in order to discover and develop the opportunity.

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