Study a Single Unit

Unit code: ADV10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

The unit is designed to build understanding of the principles on which the advertising industry functions, and of advertising’s role in integrated brand promotion. Students will explore the relationship of key theories underlying effective advertising to core advertising practices. They will further apply these principles to given cases.

Content

• Principles of advertising; the notion of brands and advertising’s role in business and society; social and cultural perspectives of advertising; the advertising industry in Australia; principles of practice, regulation, the law and ethical considerations; and the challenges of advertising in the 21st century.
• Use of theories in strategic research and planning for advertising purposes such as understanding audience motivations, analysing advertising strategies, and recognising appeals to the consumer.
• Consumer use of print media/channels; integrated advertising campaigns; use of stereotypes and semiotics;
• Australian creativity and appeals in advertising.
• Creative ideas and concept presentation for print media/channels; copywriting basics, e.g. headlines, and principles of layout and design.
• Persuasive presenting; selling creative ideas; advertising ethics.

This unit is found in Bachelor of Media and Communication with a Major in Advertising.

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Unit code: CAR10001
Duration: 12 weeks of content studied over a 6 week teaching period
Contact hours: 12-15 hours of study per week

About this unit

This unit of study aims to equip students with the skills, capabilities and experiences which will maximise their potential to secure employment and progress in their careers. It provides students with essential career development, planning skills and knowledge by concentrating on ’employability’ in the context of the world of work.

The design of this unit is focused on the development of capability to gain employment and progress careers by providing opportunities for students to critically reflect on skills and strengths and market themselves effectively online, in a resume and at job interviews.

Unit learning outcomes

• Reflect upon, analyse and communicate personal skills, attributes, strengths and values in a job readiness and career progression context.
• Analyse and summarise required skills and opportunities for employment in a chosen industry.
• Identify and demonstrate employability skills for job readiness and career progression.
• Develop and prepare a discipline-specific career path plan.
• Demonstrate an understanding of career theory, planning and management, and relevant industry and labour-market trends.

This unit can be studied as an elective with any bachelor degree.

• Business
• Psychology
• Education
• Social Science
• Design
• Media and Communication

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Unit code: COM10003
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit will introduce fundamentals of communication and learning in an online environment. Students will gain increased capability in a range of skills such as online written communication, collaboration in individual and group work, and critiquing and analysing a variety of information sources. Students will be encouraged to draw on their own understanding and experience while contributing and sharing ideas with peers.

Content

• Social media and communication technologies
• Models of online communication
• Current and evolving learning theories
• Identifying and evaluating sources of knowledge
• Critical analysis skills
• Referencing and attributing sources
• Creating and publishing in the online environment
• Strategies for reflecting on your own and others work

This unit is found in:

• Bachelor of Media and Communication with a Major in Media Studies.
• Bachelor of Media and Communication with a Major in Public Relations.
• Bachelor of Media and Communication with a Major in Advertising.
• Bachelor of Social Science with a Major in Criminology.
• Bachelor of Social Science with a Major in Behavioural Studies.
• Bachelor of Social Science with a Major in Security and International Relations.
• Bachelor of Social Science with a Major in Security and Counter Terrorism.
• Bachelor of Psychological Sciences.
• Bachelor of Education (Early Childhood).
• Bachelor of Education (Primary).

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Unit code: COM10011
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit has originated from a desire to give students an inspirational and engaging educational experience at the commencement of their business degrees. Infused with real world examples, the unit aims to develop an understanding of innovation practices and confidence and capability in communicating online within professional and academic settings. The unit focuses on innovation, communication, self-awareness and professional identity and the creation of a personal development plan.

Content

• Build confidence and capability in communicating online
• Develop a strong passion for business and innovation
• Develop the ability to be original, creative and forward thinking
• Establish and propagate their own brand and identity, and
• Demonstrate increasing self-awareness

This unit is found in Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management and Bachelor of Business With a Major in Accounting, as well as in the Bachelor of Laws.

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Unit code: DDD10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit investigates the historical development of 20th century design as a creative, cultural and professional practice, exploring key designers, innovations and movements. Students learn how design has been historically practiced and how this informs today’s designers who utilise modern technology, materials and production techniques.

Content

Topics to be discussed may include:

• Modernism/post-modernism/contemporary design
• Design as political and social action
• Design, technology, progress and change
• Design principles, theories and significant figures
• Design, ideas and cultural production
  Internationalism/Regionalism/Globalism.

This unit is found in Bachelor of Design with a Major in Communication Design.

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About this unit

Developing and maintaining client relationships is a crucial part of financial planning. This unit is designed to equip students with a practical skill set to ensure that when a conflict of interest arises, they will be well-prepared to find an ethical solution. This skill set extends beyond an individual level, giving students the ability to evaluate systemic sources of unethical behaviour, and to demonstrate the advanced communication strategies required to resolve conflicts.

Content

• Ethical conflict resolution and client management solutions
• Evaluate systemic sources of (un)ethical behaviour
• Advanced communication skills
• Client engagement psychology in a financial planning context
• Cognitive and behavioural patterns in financial decision making
• Effective team work

This unit is found in the Graduate Certificate of Financial Planning and the Graduate Diploma of Financial Planning.

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About this unit

Introduction to Business Information Systems aims to instil an appreciation of how technology can be used to assist business, without the technology becoming an end in itself. In particular, the unit aims to generate an awareness of the importance of information to decision-making and how to provide such information to ensure its usefulness to the decision makers. Students gain a strong foundation of business systems fundamentals and the influence of the Internet on business stakeholders; customers, suppliers, manufacturers, service makers, regulators, managers and employees.

Content

• Organisations in the digital economy
• Information Systems: their evolution to current role and purpose in business & society
• Strategic review of purposes of commercial business, organisational requirements for Information Systems
• Data and information management in the digital economy; Ethical, legal and security issues; Databases, and their importance to contemporary business
• Business processes: evolution and support of IS
• E-Commerce Networks and commercial internet applications
• IS to support business transactions & processes; Transaction processing systems, supply chain management, customer relationship management; enterprise systems
• IS to support managerial decision making, business intelligence, decision support, and knowledge management; the nature of IS management
• Information Systems requirements analysis; Information systems acquisition, development, and implementation

This unit is found in:

• Bachelor of Business With a Major in Logistics and Supply Chain Management
• Bachelor of Business With a Major in Management
• Bachelor of Business With a Major in Marketing
• Bachelor of Business With a Major in Sports Management
• Bachelor of Business With a Major in Business Administration
• Bachelor of Business With a Major in Accounting

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Unit code: INS10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

Aim

This unit examines contemporary culture as a construct through initiating the education of students in Indigenous issues. With particular focus on the world’s oldest living, continuing culture, students learn concepts of imperialism and colonialism, the diversity of Indigenous Australian people and culture, and a basic understanding of issues that define our experiences as Australian citizens in a postcolonial society. Fundamental Indigenous concepts are introduced, including respect and relationships, connection to country spirituality, and kinship. Students will learn to challenge existing knowledge of Indigenous cultures and encouraged to form their own connections to help underpin their knowledge of contemporary culture.

Content

• The roles of colonialism and imperialism in Australian society
• Culture as a construct; the role of race and racial identity
• Diversity within Indigenous cultures
• Connections to country and local Wurundjeri culture
• Sovereignty of Indigenous cultures and knowledges
• The roles of narrative and storytelling in cultural identity
• Concepts central to Indigenous culture including The Dreaming, kinship structures, non-linear time and gendered knowledges
• Indigenous cultures in contemporary society.

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Unit code: MDA10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Content

• Media Texts and Analysis
• Semiotics and Signs
• Form and Content
• Analysing Media Industries
• Media Audiences
• Media Representations of Gender, Sexuality, Class and Race
• Taste and Criticism
• Media History and Aesthetic Movements.

This unit is found in Bachelor of Media and Communication with a Major in Media Studies.
This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.

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Unit code: MDA10003
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce students to the major concepts and key debates in screen studies and provide students with the critical tools necessary to analyse a screen text. Students will develop an understanding of the histories and structures of screen industries with a particular emphasis on cinema and television. This unit will also facilitate greater student awareness of the relationship between screen texts, genre and society.

Content

• Form and Style
• Medium Specificity
• Defining Genre
• Genre and context
• Animation
• The Film Industry
• The Television Industry
• Screen Performers
• Screen Authors
• National Screen Cultures
• Screen in the Digital Age
• Realism and the Screen

This unit is found in Bachelor of Media and Communication with a major in Media Studies.

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About this unit

At the conclusion of this unit of study, the successful student will have acquired an understanding of key Marketing concepts and their application to modern business. This understanding of Marketing will also aid in the understanding of other disciplines in the Bachelor of Business/Commerce as well as providing a strong philosophical foundation for the vocational study of Marketing. In addition, students will have started the journey towards graduation and as such, this unit of study aims to provide students with opportunities to develop graduate attributes. This unit of study provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

Content

• An overview of marketing
• Marketing ethics
• The marketing environment
• Buyer behaviour
• Marketing information and research
• Segmentation, targeting and positioning
• Branding
• Goods and services
• Marketing channels and logistics decisions
• Integrated marketing communications
• Pricing

This unit is found in Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management, Bachelor of Business With a Major in Business Administration and Bachelor of Business With a Major in Accounting.

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Unit code: POL10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit of study aims to provide a critical and analytical introduction to the Australian political system in an international context and the challenges it faces from globalisation, oppositional social movements and growing discontent among voters.

Content

Students will acquire a body of knowledge about the system of government in Australia in an international context. This will include the basic organising principles of the system, the institutions that express those principles and the processes by which voters elect representatives to transfer the people’s will into responsible government.

As students move through the unit, it will be apparent that the organising principles of the system do not always deliver their intended outcomes. By examining some contemporary political issues such as citizenship and republicanism, industrial relations, the role of political parties in expressing voters’ aspirations and the electoral system’s ability to deliver workable parliamentary repesentation, the unit will test the effectiveness of those principles and assess in general terms how the system is working. It also explores the reasons many citizens have turned away from institutional politics and engaged in political activism through social movements and other organisations in civil society.

The unit will offer a broad, long-term perspective against which students can analyse and interpret not just current policy issues, but the effectiveness of the whole system.

This unit is found in the following courses:

– Bachelor of Social Science With a Major in Criminology
– Bachelor of Social Science With a Major in Security and Counter Terrorism
– Bachelor of Social Science With a Major in Security and International Relations
– Bachelor of Social Science With a Major in Behavioural Studies

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Unit code: STA10003
Duration: 1 Teaching Period
Contact hours: Recommended 10-12 hours of study per week
About this unit
This unit provides students with the necessary skills to carry out independent statistical investigation and an awareness of the assumptions and limitations involved with the generalisation of the results of such investigations. Students are expected to summarise data, identify research questions, determine and identify appropriate research designs, analyse the data using the statistical package SPSS for Windows and interpret the results in a report writing format.
Content
Critical thinking in statistics
Reporting information about a single variable
The theory behind significance testing
Research design
Inferential Statistics – reporting on the relationship between pairs of variables (t-tests, Pearson’s correlation and the chi-square statistic)
This unit is found in Bachelor of Psychological Sciences.

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