Study Single Units & Subjects Online at Swinburne Online

Units by start date

July 2020

November 2020

Financial Information for Decision Making (ACC10007)
About this unit

This unit provides a framework to learn accounting concepts. Students will learn how accounting concepts can be applied in business and provide useful information for evaluating and decision-making. Whatever aspect of business students intend to specialise in, they will need to be familiar with the concepts and principles underlying the practice of accounting. Such knowledge will enable students to understand the importance of financial information in decision-making and thereby provide them with the necessary financial literacy for their future roles in the world of business.

Content

Topics will include:
- Business Reporting – Financial reporting – Introduction to financial reports and their use in decision making
- Business Reporting – Recording & reporting business transactions using accrual accounting
- Business Reporting – Preparation and use of Cash Flow Statement
- Performance Assessment – Analysis & Interpretation of Financial Reports
- Performance Assessment – Introduction to Performance Evaluation – business unit & business unit manager
- Business Planning – Role of Budgets & Budget Preparation – focus on cash budget
- Business Planning – Revenue & Cost Determination
- Business Planning – Cost Behaviour & Cost Volume Profit Analysis (CVP)
- Business Planning – Operational Decision Making
This unit is found in Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management and Bachelor of Business With a Major in Accounting.

View further information about this unit.
Planning for Career Success (CAR10001)
Unit code: CAR10001
Duration: 12 weeks of content studied over a 6 week teaching period
Contact hours: 12-15 hours of study per week

About this unit

This unit of study aims to equip students with the skills, capabilities and experiences which will maximise their potential to secure employment and progress in their careers. It provides students with essential career development, planning skills and knowledge by concentrating on ’employability’ in the context of the world of work.

The design of this unit is focused on the development of capability to gain employment and progress careers by providing opportunities for students to critically reflect on skills and strengths and market themselves effectively online, in a resume and at job interviews.

Unit learning outcomes
- Reflect upon, analyse and communicate personal skills, attributes, strengths and values in a job readiness and career progression context.
- Analyse and summarise required skills and opportunities for employment in a chosen industry.
- Identify and demonstrate employability skills for job readiness and career progression.
- Develop and prepare a discipline-specific career path plan.
- Demonstrate an understanding of career theory, planning and management, and relevant industry and labour-market trends.
This unit can be studied as an elective with any bachelor degree.
- Business
- Psychology
- Education
- Social Science
- Design
- Media and Communication
View further information on this unit.
Learning and Communicating Online (COM10003)
Unit code: COM10003
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit will introduce fundamentals of communication and learning in an online environment. Students will gain increased capability in a range of skills such as online written communication, collaboration in individual and group work, and critiquing and analysing a variety of information sources. Students will be encouraged to draw on their own understanding and experience while contributing and sharing ideas with peers.

Content
- Social media and communication technologies
- Models of online communication
- Current and evolving learning theories
- Identifying and evaluating sources of knowledge
- Critical analysis skills
- Referencing and attributing sources
- Creating and publishing in the online environment
- Strategies for reflecting on your own and others work
This unit is found in:
- Bachelor of Media and Communication with a Major in Media Studies.
- Bachelor of Media and Communication with a Major in Public Relations.
- Bachelor of Media and Communication with a Major in Advertising.
- Bachelor of Social Science with a Major in Criminology.
- Bachelor of Social Science with a Major in Behavioural Studies.
- Bachelor of Social Science with a Major in Security and International Relations.
- Bachelor of Social Science with a Major in Security and Counter Terrorism.
- Bachelor of Psychological Sciences.
- Bachelor of Education (Early Childhood).
- Bachelor of Education (Primary).
View further information on this unit.
Professional Communication Practice (COM10007)
Unit code: COM10007
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce the vital role communication plays in professional life. In covering ideas and skills fundamental to professional communication success, it aims to build not only competence but also your confidence in functioning as an ethical communicator able to use a range of techniques to achieve desired outcomes.

Content

The following topics are covered in this unit:
- Basic Research Techniques
- Information Acquisition and Organisation
- Resource Evaluation
- Academic Writing Skills
- Theories of Communication
- Writing for a Corporate Audience
- Writing for the Digital Age
- Intercultural Communications
- Effective Presentation Techniques
This unit is found in Bachelor of Media and Communication with a Major in Media Studies.
This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.

View further information on this unit.
Learning and Communicating for Innovative Business Practice (COM10011)
Unit code: COM10011
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit has originated from a desire to give students an inspirational and engaging educational experience at the commencement of their business degrees. Infused with real world examples, the unit aims to develop an understanding of innovation practices and confidence and capability in communicating online within professional and academic settings. The unit focuses on innovation, communication, self-awareness and professional identity and the creation of a personal development plan.

Content
- Build confidence and capability in communicating online
- Develop a strong passion for business and innovation
- Develop the ability to be original, creative and forward thinking
- Establish and propagate their own brand and identity, and
- Demonstrate increasing self-awareness
This unit is found in Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management and Bachelor of Business With a Major in Accounting.

View further information on this unit.
Fundamentals of Criminology (CRI10002)
Unit code: CRI10002
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit provides students with an overview of the discipline of criminology through a presentation of both the major theoretical models as well as the application of these models to a variety of criminal justice settings. Students will learn the breadth of the field of criminology as well as the importance of theoretical models when developing research and programming within the criminal justice system.

Content

Topics to be discussed may include:
- Theoretical perspectives in criminology (including biological, psychological, sociological)
- Defining and measuring crime
- Australian criminal justice system
- Violent crimes
- Property crimes
- Crimes against the person
- White collar crimes
- Organised crime
View further information on this unit.
Economic Principles (ECO10004)
Unit code: ECO10004
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

The aim of this unit is to provide students with an introduction to microeconomic and macroeconomic theory with business and government policy applications. At the conclusion of the subject, students will understand important micro and macroeconomic concepts and how they improve decision making in business and government.

Content
- Economic concepts of opportunity cost and comparative advantage
- Market behaviour
- Market failure
- Macroeconomic indicators
- Business cycle and economic growth
- Government stabilisation policy
This unit is found in Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management, Bachelor of Business With a Major in Accounting, Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management and Bachelor of Business With a Major in Management.

View further information on this unit.
Ethics, Regulation and Client Management (FIN60009)
About this unit

Developing and maintaining client relationships is a crucial part of financial planning. This unit is designed to equip students with a practical skill set to ensure that when a conflict of interest arises, they will be well-prepared to find an ethical solution. This skill set extends beyond an individual level, giving students the ability to evaluate systemic sources of unethical behaviour, and to demonstrate the advanced communication strategies required to resolve conflicts.

Content
- Ethical conflict resolution and client management solutions
- Evaluate systemic sources of (un)ethical behaviour
- Advanced communication skills
- Client engagement psychology in a financial planning context
- Cognitive and behavioural patterns in financial decision making
- Effective team work
This unit is found in the Graduate Certificate of Financial Planning and the Graduate Diploma of Financial Planning.

View further information on this unit.
- Graduate Certificate of Financial Planning
- Graduate Diploma of Financial Planning
Introduction to Forensic Psychology (FOR10001)
Unit code: FOR10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit introduces students to fundamental principles involved in research and practice within Forensic Psychology. Students are introduced to the structure of the criminal justice system in Australia and in other countries. They study the methodologies involved in forensic work including interviewing, deception detection techniques and risk assessment. Psychological factors involved in eye-witness testimony and false memories are described and the nature of criminal behaviour explored. Developmental risk factors are also discussed.

Content
- A comparative analysis of the Australian criminal justice system
- Theoretical perspectives in criminology (psychological, sociological, psychiatric)
- Defining and measuring crime: the uniform crime reporting system
- Interviewing and deception detection techniques
- Research methods in forensic psychology
- Risk assessment
- Eye-witness testimony and false memories
- Developmental risk factors for criminal behaviour social risk factors, parental and family risk factors, psychological risk factors
This unit is found in Bachelor of Social Science With a Major in Criminology.

View further information on this unit.
Media Content Creation (JOU10007)
About this unit

This unit introduces students to digital non-fiction story development skills for professional media purposes and social media dissemination across a range of platforms. We will demonstrate how to create and edit non-fiction stories for media-related industries through the capturing of audio, video and photographic material. You will establish and develop an online portfolio and learn how to establish a related professional social media identity in order to promote their work.

Content

Apply key audio and video concepts essential to media content creation

Utilise both mobile device and industry standard software and equipment to create non-fiction media content

Demonstrate the role of sound and vision in telling non-fiction stories through various media and communications platforms

Implement audio, video and photographic output for publication

Create an online portfolio and professional social media identity to highlight and promote creative output.

View further information on this unit.
Innovation Cultures: Perspectives on Science and Technology (MDA10006)
Unit code: MDA10006
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit examines the relationship between science, technology and culture with a particular emphasis on communications technology. Furthermore, it draws on key theoretical paradigms such as the Actor Network Theory, the Political Economy, and Linguistic models to interrogate and further Marshall McLuhan’s contention that, “We shape our tools, and thereafter our tools shape us”. This unit also provides students with the historical context and critical perspective essential for further study and a more rounded learning experience.

Content
- What is the relationship between media, science and technology?
- Why is technological progress synonymous with a better life?
- What part did science and technology play in the emergence of key epochs?
- What are the tensions between Western Science and indigenous values?
- How are science and technology depicted in the media?
- What is the relationship between science, technology and objective reality?
- What was the impact of broadcast media on culture?
- What do portrayals of science and technology in fiction suggest about society?
- What happens when Old and New Media collide?
- Has the web achieved an ideal Public Sphere?
- What impact have Digital Technologies had on society?
- How can we use the past to predict future shifts in Science, Technology and Culture?
This unit is found in Bachelor of Media and Communication with a Major in Media Studies.

View further information on this unit.
Introduction to Management (MGT10001)
Unit code: MGT10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to provide a broad understanding of management and its importance in enabling organisations to be effective within a diverse globalised environment. Students will learn to describe the four basic management functions of planning, organising, leading and controlling across an organisation; understand the application of some basic management principles in an increasingly global business environment; understand the importance of behaving in a professional and ethical manner; and prepare academic reports and essays including case studies using the appropriate format.

Content

Topics covered include introduction to:
- The challenge of management including the diversity of skills required
- The historical theories and views on management
- The nature of the external and internal environments including culture
- Social responsibility and ethics in management
- Planning and creative decision-making, including developing strategies
- Organising, leading and managing individuals and groups, including motivation
- Communication, including professional report writing
This unit is found in Bachelor of Business With a Major in Accounting, Bachelor of Business With a Major in Sports Management, Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management and Bachelor of Business With a Major in Marketing.

View further information on this unit.
International Politics (POL10002)
Unit code: POL10002
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

After completing this unit of study, students will have developed an understanding of the major institutions, events and issues in international politics; how political scientists analyse and explain international politics, and the major concepts and theories used in the study of international politics.

Content

The unit of study provides students with an overview of the development of world politics. It introduces analytical approaches to the subject and explores a broad range of contemporary issues. It deals with the politics of nation states, and the traditional diplomacy and security issues based on them. The unit of study also deals with the emerging structures of the global political economy and international organisations, and their impact on nation-states. While global in scope, the unit of study highlights many issues relevant to the conduct of Australian foreign affairs and trade policy.

This unit is found in the following courses:

– Bachelor of Social Science With a Major in Security and Counter Terrorism
– Bachelor of Social Science With a Major in Security and International Relations

View further information on this unit.
Sociological Foundations (SOC10004)
Unit code: SOC10004
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to provide students with an introduction to the foundations of the discipline of sociology. Successful completion of this unit will prepare students to undertake study in the discipline at more advanced levels through their understanding of the sociological imagination and central sociological theories as applied to a range of current events and issues.

Students who successfully complete this unit will be able to:
1. Apply a sociological perspective to the social world around them
2. Identify and differentiate between the major theoretical perspectives employed by sociologists
3. Define and use a range of key sociological concepts to appraise the ways in which social processes and social structures shape individuals and groups in contemporary society
4. Discuss and critique published work and communicate this through informed written argument
5. Undertake successful library-based research
6. Identify and utilise the referencing style required by this discipline

This unit is found in the following courses:
– Bachelor of Social Science With a Major in Criminology
– Bachelor of Social Science With a Major in Security and Counter Terrorism
– Bachelor of Social Science With a Major in Security and International Relations
– Bachelor of Social Science With a Major in Behavioural Studies

View further information on this unit.
Introduction to Sports Business Management (SPO10001)
Unit code: SPO10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce students to commoditisation of sport and help students understand the intersection between commercial, political and social benefits to sport. The unit provides a general background to the history of sport in Australia and the evolving role it plays in Australian society.

Content

This unit is designed to introduce students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.

This unit is found in Bachelor of Business With a Major in Sports Management.

View further information on this unit.

Principles of Advertising (ADV10001)
Unit code: ADV10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

The unit is designed to build understanding of the principles on which the advertising industry functions, and of advertising’s role in integrated brand promotion. Students will explore the relationship of key theories underlying effective advertising to core advertising practices. They will further apply these principles to given cases.

Content
- Principles of advertising; the notion of brands and advertising’s role in business and society; social and cultural perspectives of advertising; the advertising industry in Australia; principles of practice, regulation, the law and ethical considerations; and the challenges of advertising in the 21st century.
- Use of theories in strategic research and planning for advertising purposes such as understanding audience motivations, analysing advertising strategies, and recognising appeals to the consumer.
- Consumer use of print media/channels; integrated advertising campaigns; use of stereotypes and semiotics;
- Australian creativity and appeals in advertising.
- Creative ideas and concept presentation for print media/channels; copywriting basics, e.g. headlines, and principles of layout and design.
- Persuasive presenting; selling creative ideas; advertising ethics.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.

View further information on this unit.
Planning for Career Success (CAR10001)
Unit code: CAR10001
Duration: 12 weeks of content studied over a 6 week teaching period
Contact hours: 12-15 hours of study per week

About this unit

This unit of study aims to equip students with the skills, capabilities and experiences which will maximise their potential to secure employment and progress in their careers. It provides students with essential career development, planning skills and knowledge by concentrating on ’employability’ in the context of the world of work.

The design of this unit is focused on the development of capability to gain employment and progress careers by providing opportunities for students to critically reflect on skills and strengths and market themselves effectively online, in a resume and at job interviews.

Unit learning outcomes
- Reflect upon, analyse and communicate personal skills, attributes, strengths and values in a job readiness and career progression context.
- Analyse and summarise required skills and opportunities for employment in a chosen industry.
- Identify and demonstrate employability skills for job readiness and career progression.
- Develop and prepare a discipline-specific career path plan.
- Demonstrate an understanding of career theory, planning and management, and relevant industry and labour-market trends.
This unit can be studied as an elective with any bachelor degree.
- Business
- Psychology
- Education
- Social Science
- Design
- Media and Communication
View further information on this unit.
Learning and Communicating Online (COM10003)
Unit code: COM10003
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit will introduce fundamentals of communication and learning in an online environment. Students will gain increased capability in a range of skills such as online written communication, collaboration in individual and group work, and critiquing and analysing a variety of information sources. Students will be encouraged to draw on their own understanding and experience while contributing and sharing ideas with peers.

Content
- Social media and communication technologies
- Models of online communication
- Current and evolving learning theories
- Identifying and evaluating sources of knowledge
- Critical analysis skills
- Referencing and attributing sources
- Creating and publishing in the online environment
- Strategies for reflecting on your own and others work
This unit is found in:
- Bachelor of Media and Communication with a Major in Media Studies.
- Bachelor of Media and Communication with a Major in Public Relations.
- Bachelor of Media and Communication with a Major in Advertising.
- Bachelor of Social Science with a Major in Criminology.
- Bachelor of Social Science with a Major in Behavioural Studies.
- Bachelor of Social Science with a Major in Security and International Relations.
- Bachelor of Social Science with a Major in Security and Counter Terrorism.
- Bachelor of Psychological Sciences.
- Bachelor of Education (Early Childhood).
- Bachelor of Education (Primary).
View further information on this unit.
Learning and Communicating for Innovative Business Practice (COM10011)
Unit code: COM10011
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit has originated from a desire to give students an inspirational and engaging educational experience at the commencement of their business degrees. Infused with real world examples, the unit aims to develop an understanding of innovation practices and confidence and capability in communicating online within professional and academic settings. The unit focuses on innovation, communication, self-awareness and professional identity and the creation of a personal development plan.

Content
- Build confidence and capability in communicating online
- Develop a strong passion for business and innovation
- Develop the ability to be original, creative and forward thinking
- Establish and propagate their own brand and identity, and
- Demonstrate increasing self-awareness
This unit is found in Bachelor of Business With a Major in Business Administration, Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management and Bachelor of Business With a Major in Accounting.

View further information on this unit.
20th Century Design (DDD10001)
Unit code: DDD10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit investigates the historical development of 20th century design as a creative, cultural and professional practice, exploring key designers, innovations and movements. Students learn how design has been historically practiced and how this informs today’s designers who utilise modern technology, materials and production techniques.

Content

Topics to be discussed may include:
- Modernism/post-modernism/contemporary design
- Design as political and social action
- Design, technology, progress and change
- Design principles, theories and significant figures
- Design, ideas and cultural production
  Internationalism/Regionalism/Globalism.
This unit is found in Bachelor of Design with a Major in Communication Design.

View further information on this unit.
Ethics, Regulation and Client Management (FIN60009)
About this unit

Developing and maintaining client relationships is a crucial part of financial planning. This unit is designed to equip students with a practical skill set to ensure that when a conflict of interest arises, they will be well-prepared to find an ethical solution. This skill set extends beyond an individual level, giving students the ability to evaluate systemic sources of unethical behaviour, and to demonstrate the advanced communication strategies required to resolve conflicts.

Content
- Ethical conflict resolution and client management solutions
- Evaluate systemic sources of (un)ethical behaviour
- Advanced communication skills
- Client engagement psychology in a financial planning context
- Cognitive and behavioural patterns in financial decision making
- Effective team work
This unit is found in the Graduate Certificate of Financial Planning and the Graduate Diploma of Financial Planning.

View further information on this unit.
- Graduate Certificate of Financial Planning
- Graduate Diploma of Financial Planning
Introduction to Business Information Systems (INF10003)
About this unit

Introduction to Business Information Systems aims to instil an appreciation of how technology can be used to assist business, without the technology becoming an end in itself. In particular, the unit aims to generate an awareness of the importance of information to decision-making and how to provide such information to ensure its usefulness to the decision makers. Students gain a strong foundation of business systems fundamentals and the influence of the Internet on business stakeholders; customers, suppliers, manufacturers, service makers, regulators, managers and employees.

Content
- Organisations in the digital economy
- Information Systems: their evolution to current role and purpose in business & society
- Strategic review of purposes of commercial business, organisational requirements for Information Systems
- Data and information management in the digital economy; Ethical, legal and security issues; Databases, and their importance to contemporary business
- Business processes: evolution and support of IS
- E-Commerce Networks and commercial internet applications
- IS to support business transactions & processes; Transaction processing systems, supply chain management, customer relationship management; enterprise systems
- IS to support managerial decision making, business intelligence, decision support, and knowledge management; the nature of IS management
- Information Systems requirements analysis; Information systems acquisition, development, and implementation
This unit is found in:
View further information on this unit.
Connecting with Culture: Indigenous Australian Experiences (INS10001)
Unit code: INS10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

Aim

This unit examines contemporary culture as a construct through initiating the education of students in Indigenous issues. With particular focus on the world’s oldest living, continuing culture, students learn concepts of imperialism and colonialism, the diversity of Indigenous Australian people and culture, and a basic understanding of issues that define our experiences as Australian citizens in a postcolonial society. Fundamental Indigenous concepts are introduced, including respect and relationships, connection to country spirituality, and kinship. Students will learn to challenge existing knowledge of Indigenous cultures and encouraged to form their own connections to help underpin their knowledge of contemporary culture.

Content
- The roles of colonialism and imperialism in Australian society
- Culture as a construct; the role of race and racial identity
- Diversity within Indigenous cultures
- Connections to country and local Wurundjeri culture
- Sovereignty of Indigenous cultures and knowledges
- The roles of narrative and storytelling in cultural identity
- Concepts central to Indigenous culture including The Dreaming, kinship structures, non-linear time and gendered knowledges
- Indigenous cultures in contemporary society.
View further information on this unit.
Introduction to Media Studies (MDA10001)
Unit code: MDA10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Content
- Media Texts and Analysis
- Semiotics and Signs
- Form and Content
- Analysing Media Industries
- Media Audiences
- Media Representations of Gender, Sexuality, Class and Race
- Taste and Criticism
- Media History and Aesthetic Movements.
This unit is found in Bachelor of Media and Communication with a Major in Media Studies.
This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.

View further information on this unit.
Screen Studies: Movies, Television, and Ourselves (MDA10003)
Unit code: MDA10003
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce students to the major concepts and key debates in screen studies and provide students with the critical tools necessary to analyse a screen text. Students will develop an understanding of the histories and structures of screen industries with a particular emphasis on cinema and television. This unit will also facilitate greater student awareness of the relationship between screen texts, genre and society.

Content
- Form and Style
- Medium Specificity
- Defining Genre
- Genre and context
- Animation
- The Film Industry
- The Television Industry
- Screen Performers
- Screen Authors
- National Screen Cultures
- Screen in the Digital Age
- Realism and the Screen
This unit is found in Bachelor of Media and Communication with a major in Media Studies.

View further information on this unit.
Fundamentals of Marketing (MKT10007)
About this unit

At the conclusion of this unit of study, the successful student will have acquired an understanding of key Marketing concepts and their application to modern business. This understanding of Marketing will also aid in the understanding of other disciplines in the Bachelor of Business/Commerce as well as providing a strong philosophical foundation for the vocational study of Marketing. In addition, students will have started the journey towards graduation and as such, this unit of study aims to provide students with opportunities to develop graduate attributes. This unit of study provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

Content
- An overview of marketing
- Marketing ethics
- The marketing environment
- Buyer behaviour
- Marketing information and research
- Segmentation, targeting and positioning
- Branding
- Goods and services
- Marketing channels and logistics decisions
- Integrated marketing communications
- Pricing
This unit is found in Bachelor of Business With a Major in Logistics and Supply Chain Management, Bachelor of Business With a Major in Management, Bachelor of Business With a Major in Marketing, Bachelor of Business With a Major in Sports Management, Bachelor of Business With a Major in Business Administration and Bachelor of Business With a Major in Accounting.

View further information on this unit.
Australian Politics (POL10001)
Unit code: POL10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit of study aims to provide a critical and analytical introduction to the Australian political system in an international context and the challenges it faces from globalisation, oppositional social movements and growing discontent among voters.

Content

Students will acquire a body of knowledge about the system of government in Australia in an international context. This will include the basic organising principles of the system, the institutions that express those principles and the processes by which voters elect representatives to transfer the people’s will into responsible government.

As students move through the unit, it will be apparent that the organising principles of the system do not always deliver their intended outcomes. By examining some contemporary political issues such as citizenship and republicanism, industrial relations, the role of political parties in expressing voters’ aspirations and the electoral system’s ability to deliver workable parliamentary repesentation, the unit will test the effectiveness of those principles and assess in general terms how the system is working. It also explores the reasons many citizens have turned away from institutional politics and engaged in political activism through social movements and other organisations in civil society.

The unit will offer a broad, long-term perspective against which students can analyse and interpret not just current policy issues, but the effectiveness of the whole system.

This unit is found in the following courses:

– Bachelor of Social Science With a Major in Criminology
– Bachelor of Social Science With a Major in Security and Counter Terrorism
– Bachelor of Social Science With a Major in Security and International Relations
– Bachelor of Social Science With a Major in Behavioural Studies

View further information on this unit.
Foundations of Statistics (STA10003)
Unit code: STA10003
Duration: 1 Teaching Period
Contact hours: Recommended 10-12 hours of study per week
About this unit
This unit provides students with the necessary skills to carry out independent statistical investigation and an awareness of the assumptions and limitations involved with the generalisation of the results of such investigations. Students are expected to summarise data, identify research questions, determine and identify appropriate research designs, analyse the data using the statistical package SPSS for Windows and interpret the results in a report writing format.
Content
Critical thinking in statistics
Reporting information about a single variable
The theory behind significance testing
Research design
Inferential Statistics – reporting on the relationship between pairs of variables (t-tests, Pearson’s correlation and the chi-square statistic)
This unit is found in Bachelor of Psychological Sciences.

View further information on this unit.

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