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Strategic Planning

Duration: 1 Teaching Period

Unit Code: MGT30005

Contact Hours: Recommended 10 hours of study per week

Unit code: MGT30005
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit focuses on deepening students’ knowledge and skills in strategic planning by providing a practical and critical approach to formulating and implementing corporate, business and functional strategies. Through application of theoretical frameworks to real-world information, students will learn how strategic approaches can be aligned and integrated with business planning.

Content

  • Strategic competitive analysis
  • Strategy formulation
  • Strategy evaluation and control
  • Developing strategic capability
  • Corporate strategy and innovation
  • Strategic management, technology and innovation
  • Game theory and business strategy
  • Strategy in international context
  • Emerging issues in strategic management

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