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Product Management for Business

duration Duration: 1 Teaching Period

unit code Unit Code: MGT60045

contact hours Contact Hours: Recommended 10 – 15 hours of study per week

About this unit

In this unit you will situate product management within the context of holistic business operations. In doing so you will better understand the importance of product management in ensuring products are fit for market, and develop the skills to plan and steer product development from the conceptual stage all the way to launch and into the product growth phase beyond that.