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Digital Communities

duration Duration: 1 Teaching Period

unit code Unit Code: MDA20009

contact hours Contact Hours: Recommended 10 hours of study per week

About this unit

This unit examines the growing dominance of social media as a factor of our social, political, financial and cultural life. Students will develop a critical approach to social media by exploring a range of platforms and contexts, uses and practices. At the same time, we view social media from a number of theoretical perspectives in order to assess their role and increasing dominance in our daily lives and in the wider socio-political landscape. Students will use this knowledge and critical understanding to explore strategic, creative and productive uses of social media tools.


  • Social media platforms and analytics
  • Digital citizenship
  • Social media, political engagement and civic cultures
  • Mobilisation, activism and protest
  • Trolling, cyberbullying and other aspects of contested social media publics
  • Crowd sourcing in times of crisis
  • Public health campaigns and communities
  • Social gaming
  • Global social media – case study China

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