Duration: 1 Teaching Period
Unit Code: MDA20009
Contact Hours: Recommended 10 hours of study per week
About this unit
This unit examines the growing dominance of social media as a factor of our social, political, financial and cultural life. Students will develop a critical approach to social media by exploring a range of platforms and contexts, uses and practices. At the same time, we view social media from a number of theoretical perspectives in order to assess their role and increasing dominance in our daily lives and in the wider socio-political landscape. Students will use this knowledge and critical understanding to explore strategic, creative and productive uses of social media tools.
- Social media platforms and analytics
- Digital citizenship
- Social media, political engagement and civic cultures
- Mobilisation, activism and protest
- Trolling, cyberbullying and other aspects of contested social media publics
- Crowd sourcing in times of crisis
- Public health campaigns and communities
- Social gaming
- Global social media – case study China
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