Social Media Strategy
Duration:
1 Teaching Period
Unit Code:
MDA10015
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit examines different social media platforms from a socio-technical perspective. It introduces students to contemporary debates about regulation, moderation and management of social media. Students will draw on industry-standard strategies and techniques to manage social media channels and provide appropriate content strategies to engage audiences.
Content
- Identify the role of social media industries from a technical, social and cultural perspective
- Apply understanding of the impact of organisational, social and cultural diversity and indigenous perspectives on social media strategy and engagement
- Construct and justify a social media strategy to engage audiences on different platforms
- Apply management and reflection techniques to assess the success of social media strategies of engagement on selected audiences
This unit is found in Bachelor of Media and Communications with a Major in Social Media.