Apply Now

Marketing Insights

Duration: 1 teaching period

Unit Code: MKT30018

Contact Hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of the marketing landscape.

Content

  • Defining insights
  • Understanding key insight frameworks
  • Trend forecasting and tracking
  • Visualising and communicating insights
  • Translating insights to ideas
  • Understanding cultural influences
  • Evaluating insights
  • Linking insights to strategic decisions

View further information on this unit.