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Managing Crisis Communications

Duration: 1 teaching period

Unit Code: CYB70005

Contact Hours: Recommended 10 hours of study per week

About this unit

Crisis communication is one of the most important aspects of crisis management and is one of the many specialised areas or functions of public relations. This unit develops students’ ability to manage communication issues arising before, during and after a crisis within organisations.

Content

  • Crisis identification
  • Issues management and issues management planning
  • Crisis management and planning
  • Agile crisis management
  • Risk communication
  • Relationship management and stakeholder engagement
  • Legal and ethical management of issues and crises
  • Media relations in a crisis
  • Preparing for a crisis
  • Developing a crisis communication plan
  • Developing a series of scenarios that reflect crises an organisation may face

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