search SEARCH
Apply Now

Issues, Crisis and Risk Communication

duration Duration: 1 Teaching Period

unit code Unit Code: PUB20004

contact hours Contact Hours: Recommended 10 hours of study per week

This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.


  • Concepts – issues, crisis and risk
  • Relationship between issues, crisis and risk communication and organisational reputation
  • The nature of the issue life cycle; issues communication planning
  • Examination of public participation, activists and activism
  • Sources of crises
  • Development of a crisis plan
  • Role of media in issue, crisis and risk communication
  • Role of risk communication in risk management
  • Risk perception
  • Communication of complex, scientific and technical information
  • Examination of issues, crisis and risk communication practice through case studies