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Communication Design Strategy

Duration: 1 Teaching Period

Unit Code: DDD30048

Contact Hours: Recommended 10 hours of study per week

About this unit

This unit requires students to develop a strategic communication design project from initiation through to design production and evaluation. The project will examine the strategies underpinning a variety of commercial communication design projects and apply the skills of design research methods to a practical application.

Content

  • Accessing, analysing and presenting research data
  • Developing a creative strategy and communication plan
  • Investigating selected media systems
  • Developing communication design concept and idea
  • Executing designed communication outcomes
  • Publishing a design presentation document
  • Studio-based exercises and tutorial activities, peer review and critique, online submission and discussion, research and reading. A workbook/reflective journal will be maintained.

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