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Publication Design

duration Duration: 1 Teaching Period

unit code Unit Code: DDD30013

contact hours Contact Hours: Recommended 10 hours of study per week

About this unit

This unit explores the formal, organisational, and craft aspects of publication design and provide the opportunity to engage in the development of experimental and innovative typographic and publication design. This unit enables students to examine how type communicates as a graphic form and its emotional impact on the audience. There is an emphasis on critical thinking, advanced visualisation and the application of communication intent to a complex document. Through the investigation and analysis of text and image organisation, structure and order, advanced typography, imaging and craft knowledge, students will produce professional quality graphic documents.

Unit Learning Outcomes (ULO)

On successful completion of this unit students will be able to:

  • ULO1: Apply conventions of structure, presentation and production in publication design
  • ULO2: Analyse contemporary design practices to determine and articulate appropriate visual and creative approaches for design development
  • ULO3: Integrate the functional and expressive components of visual communication projects
  • ULO4: Resolve issues of structure, sequence and narrative in the design of complex visual communications
  • ULO5: Create innovative approaches to contemporary practice in visual and typographic expression

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