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Brand and Identity Design

duration Duration: 1 Teaching Period

unit code Unit Code: DCO20001

contact hours Contact Hours: Recommended 10 hours of study per week

About this unit

This unit explores how brand identities are developed for a specific market, and how the different elements of identity work to ‘speak’ to a target market. Students complete a branding project focusing on a selected company or product and its target market.


  • Assessing markets and identity through research
  • The analysis and creation of branding and identity solutions informed by market research
  • The meaning and use of semiotics as a language to facilitate visual communication
  • The role of typography in the construction of brand identity
  • Presenting branding and identity concepts for professional practice.

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