Unit code: DCO20001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week
About this unit
This unit explores how brand identities are developed for a specific market, and how the different elements of identity work to ‘speak’ to a target market. Students complete a branding project focusing on a selected company or product and its target market.
Content
- Assessing markets and identity through research
- The analysis and creation of branding and identity solutions informed by market research
- The meaning and use of semiotics as a language to facilitate visual communication
- The role of typography in the construction of brand identity
- Presenting branding and identity concepts for professional practice
This unit is found in Bachelor of Design with a Major in Communication Design.
View further information on this unit.
Undergraduate
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Bachelor of Social Science with a Major in:
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Behavioural Studies
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Criminology
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Security and Counter Terrorism
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International Relations
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