Brand and Identity Design

Unit code: DCO20001
Duration: 1 Teaching Period
Contact hours: Recommended 8 hours of study per week

About this unit

This unit explores how brand identities are developed for a specific market, and how the different elements of identity work to ‘speak’ to a target market. Students complete a branding project focusing on a selected company or product and its target market.

Content

Topics for discussion may include:

• Assessing markets and identity through research
• The analysis and creation of branding and identity solutions informed by market research
• The meaning and use of semiotics as a language to facilitate visual communication
• The role of typography in the construction of brand identity
• Presenting branding and identity concepts for professional practice

This unit is found in Bachelor of Design with a Major in Communication Design.