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Online unit

Professional Practice: Client and Agency Management

Overview of the unit

About this unit

The aim of this unit is to prepare students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students (in groups) will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.

Content

• Effective interpersonal skills
• Collaborative problem solving in a team environment
• Project management and leadership skills
• Managing individual workloads within project plans
• Management of financial and agency resources
• Communication issues in business and community contexts
• Professional reporting and presentation skills
• Self and peer evaluation

This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.