search SEARCH
Apply Now

Advertising Issues: Regulations, Ethics and Cultural Considerations

duration Duration: 1 Teaching Period

unit code Unit Code: ADV20001

contact hours Contact Hours: Recommended 10 hours of study per week

About this unit

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.


After successfully completing this unit, you will be able to:

  • Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
  • Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of public complaint and control
  • Describe how advertising campaigns are culturally defined
  • Apply intercultural and ethical theory to practical issues.

This unit is found in Bachelor of Media and Communication with a Major in Advertising.

View further information about this unit.