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Online unit

Advertising Issues: Regulations, Ethics and Cultural Considerations

Overview of the unit

Aims and objectives

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples

After successfully completing this unit, you will be able to:

1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising;
2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of public complaint and control;
3. Describe how advertising campaigns are culturally defined;
4. Apply intercultural and ethical theory to practical issues.

This unit is found in Bachelor of Media and Communication with a Major in Advertising.