Advertising Issues: Regulations, Ethics and Cultural Considerations
Duration:
1 Teaching Period
Unit Code:
ADV20004
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.
Content
- The ethics of advertising and brand trust
- Industry self-regulation; complaint and control mechanisms
- Advertising legislation – the Australian Consumer and Complaints Commission
- Implications of cultural diversity and indigenous perspectives on advertising
- Brand research and auditing
- Advertising strategy development
This unit is found in Bachelor of Media and Communication with a Major in Advertising.