Bachelor of Business – Sports Management

The Bachelor of Business – Sports Management consists of 24 units, and will see you undertake the following studies:

Six foundational business units in major business study areas

Two capstone units where you’ll combine the skills learnt throughout your degree and apply them to real-life scenarios to solidify your knowledge

Eight sports management major units where you’ll dive into practical, future-focused study

Eight elective units where you can expand your knowledge or learn topics you’re passionate about.

Core Business Units

Learning and Communicating for Innovative Business Practice

Financial Information for Decision Making

Economic Principles

Introduction to Business Information Systems

Introduction to Management

Fundamentals of Marketing

Advanced Innovative Business Practice

Industry Consulting Project

Building Sport Brands


Critical Thinking in Management

Events Management

The Sport Industry

Leading Sport Organisations

Future of Sport

Tailor your course to suit your strengths, interests and careers goals. Here’s what our Swinburne Online academic staff recommend for the Sports Management major:

Integrated Marketing Communication

Global Media Industries

Big Data Management

Strategic Planning

Planning for Career Success

Electives for: Bachelor of Business (Sports Management)

On successful completion of this Course students will be able to:

  • Define and integrate theoretical principles applicable to sports management and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups

Course rules

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

  • Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
  • Eight [8] units of study from the Sports Management discipline major (100 credit points)

Secondary studies (100 credit points) comprising of a second major, minor/s, student enrichment studies or electives Careers in Curriculum* Included in the 300 credit points, students must complete two capstone units and at least 75 credit points (normally six units) at Advanced Level (i.e. Stage 3 or AQF Level 7) plus a not for credit unit, Careers in the Curriculum*. Students may not complete any more than 125 credit points (normally 10 units) at Introductory Level (i.e. Stage 1 or AQF Level 5). *On campus students only.

Volume of Learning

The Bachelor of Business (Sports Management) consists of a total of 24 units (300 credit points). Units normally carry 12.5 credit points (cps). In each year eight (8) units normal constitute a full-time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points.

The full Course Information Set and Whole of Institution Set are available for reference.

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