100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24 Subjects
Units
$2,124*
Fee Per Unit
With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.
Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mold. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.
Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning – it’s about practice, not just theory.
Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.
‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’
Corey, Swinburne Online graduate
Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
To be awarded the Bachelor of Business – Marketing, you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods (14 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
These are foundational units in major business study areas:
Learning and Communicating for Innovative Business Practice
Contemporary Management Principles
Marketing and the Consumer Experience
Financial Information for Decision-Making
You must complete one (1) of the following units:
Marketing major units are designed to dive into practical, future-focused study:
Business for Sustainability, Social Change and Impact
Marketing Research and Analytics
Integrated Marketing Communication
Frontiers of Digital Marketing
Tailor your course to suit your strengths, interests, and career goals by choosing elective units – free-choice units that can be from any discipline. Here’s what our Swinburne Online academic staff recommend for this course:
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
Some students start their journey with a Diploma, which can help them progress to a degree.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
Some students start their journey with a Diploma, which can help them progress to a degree.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, visit the Swinburne website or speak with a Course Consultant!
Let’s take a look at the wide range of roles you can pursue with a Bachelor of Business – Marketing (average annual salaries via SEEK):
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress, and put your innovative thinking to the test to solve problems and build trust.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress, and put your innovative thinking to the test to solve problems and build trust.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
The Bachelor of Business – Marketing is designed to give you hands-on learning, valuable industry connections, and expert guidance that will help build the foundations you’ll need to launch your career.
An accounting degree is a fantastic stepping stone into industries like business, consulting, law, education, or government.
Our degree is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, given to only 5% of business schools worldwide. Alumni are among the world’s most influential leaders, innovators, and entrepreneurs.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace—whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
FLEXIBLE STUDY AT SWINBURNE ONLINE
We’re there for you each step of the way. Our dedicated Student Advisors are your go-to guides. They’ll help you through your enrolment, course planning, technical support and other questions you might have.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
