Sports Marketing

Unit code: SPO20001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to provide the basic principles and tools for sports marketing that represent the essential knowledge sports managers require in order to favourably position their sport, association, club, team, code or event in the highly competitive sport market.

Content

• Sports markets
• Sport consumers
• Sports marketing strategies
• Sports products
• Pricing and distribution
• Sports promotion
• Sports sponsorship
• Measuring sports marketing success

This unit is found in Bachelor of Business with a Major in Sports Management.

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