PUB30002 Issues, Crisis and Risk Communication

Unit code: PUB30002

Duration: 1 Teaching Period

Contact hours: Recommended 8 hours of study per week

About this unit

The unit aims to introduce students to the strategic importance to organisations of the public relations-related disciplines of issues, crisis and risk communication. The unit explore how these disciplines can be implemented in a range of public relations contexts.

Content

  • System theory and organisational environments
  • Strategic business planning and issues management
  • Dealing with activists
  • Crises and crisis communication
  • Issue management and risk communication
  • Planning issue, crisis and risk communication