PUB30002 Issues, Crisis and Risk Communication

Unit code: PUB30002

Duration: 1 Teaching Period

Contact hours: Recommended 8 hours of study per week

About this unit

The unit aims to introduce students to the strategic importance to organisations of the public relations-related disciplines of issues, crisis and risk communication. The unit explore how these disciplines can be implemented in a range of public relations contexts.

Content

• System theory and organisational environments
• Strategic business planning and issues management
• Dealing with activists
• Crises and crisis communication
• Issue management and risk communication
• Planning issue, crisis and risk communication

This unit is found in Bachelor of Media and Communication with a Major in Public Relations.