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Apply Today Course Guide
Online unit

Issues, Crisis and Risk Communication

Overview of the unit

Unit code: PUB30002
Duration: 1 Teaching Period
Contact hours: Recommended 8 hours of study per week

About this unit

The unit aims to introduce students to the strategic importance to organisations of the public relations-related disciplines of issues, crisis and risk communication. The unit explore how these disciplines can be implemented in a range of public relations contexts.

Content

  • System theory and organisational environments
  • Strategic business planning and issues management
  • Dealing with activists
  • Crises and crisis communication
  • Issue management and risk communication
  • Planning issue, crisis and risk communication

This unit is found in Bachelor of Media and Communication with a Major in Public Relations.