PUB20003 Public Relations Writing

Unit code: PUB20003

Duration: 1 Teaching Period

Contact hours: Recommended 8 hours of study per week

About this unit

This unit develops writing skills specific to the public relations industry, introduces students to the various writing styles used in public relations, and provides experience in communicating public relations messages in appropriate media.

Content

  • Ethical and legal responsibilities of the public relations writer
  • Writing persuasively
  • Researching for public relations writing
  • Style and structure of public relations writing
  • Writing for a range of audiences, including online audiences
  • Writing for the mass media
  • Campaign writing and media kits