Branding, Innovation and Design
Duration:
1 Teaching Period
Unit Code:
MKT30017
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit explores the advanced application of marketing to the innovative design and management of brands. Bringing together research on brand design and management, innovation, consumer behaviour and marketing communications, students will develop skills to understand how brands are created to carefully targeted markets and audiences. Students will also learn about and apply cutting-edge ideas and practices to explore the importance of design and innovation in branding.
Content
- Brand equity
- Brand elements
- Brand associations
- Brand communications
- Brand design and design influences on branding
- The role of innovation in branding
- Designing and managing your brand.