Business Strategy
Duration:
1 Teaching Period
Unit Code:
MGT80002
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit aims to guide students with skills and practice of strategic management and critical thinking techniques in turbulent environments. In addition, the unit develops skills in using strategic and foresight tools and critical evaluation of strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain competitive advantage but also developing a viable implementation plan.
Content
- Critically evaluate the complexity of the business environment
- Apply coherent and advanced knowledge of strategic planning and foresight to refresh strategic thinking and manage complex problems
- Develop critical thinking and apply knowledge to address strategic issues across a range of audiences
- Communicate proficiently and in a professional manner, as a member or leader of a diverse team