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Online unit

Business of Media

Overview of the unit

About this unit

Business of Media explores the diversity of business models that operate behind both traditional and emerging forms of media. Through a series of case studies, the unit explores the strengths and weaknesses of various models, contextualised within an analytical framework that focuses on key drivers of media evolution such as globalisation, digitalisation, mobilisation, and personalisation.

Content

  • Media economics
  • Business models for media.
  • Understanding the audience
  • Ownership and the politics of media control
  • Challenges and opportunities in Social Media
  • Disruptive Innovation
  • Trends in media personalisation

This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.