Introduction to Media Studies

Overview of the unit

Unit code: MDA10001
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Content

Media Texts and Analysis
Semiotics and Signs
Form and Content
Analysing Media Industries
Media Audiences
Media Representations of Gender, Sexuality, Class and Race
Taste and Criticism
Media History and Aesthetic Movements

This unit is found in:

Bachelor of Media and Communication with a Major in Media Studies
Bachelor of Media and Communication with a Major in Public Relations
Bachelor of Media and Communication with a Major in Advertising

View further information on this unit.