Introduction to Media Studies

Unit code: MDA10001
Duration: 1 Teaching Period
Contact hours: Recommended 8 hours of study per week

About this unit

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Content

• Media Texts and Analysis
• Semiotics and Signs
• Form and Content
• Analysing Media Industries
• Media Audiences
• Media Representations of Gender, Sexuality, Class and Race
• Taste and Criticism
• Media History and Aesthetic Movements.

This unit is found in Bachelor of Media and Communication with a Major in Media Studies.
This unit is found in Bachelor of Media and Communication with a Major in Public Relations.
This unit is found in Bachelor of Media and Communication with a Major in Advertising.