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Apply Today Course Guide
Online unit

Marketing Insights

Overview of the unit

Unit code: MKT30018
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

This unit aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of the marketing landscape.

Content

• Defining insights
• Understanding key insight frameworks
• Trend forecasting and tracking
• Visualising and communicating insights
• Translating insights to ideas
• Understanding cultural influences
• Evaluating insights
• Linking insights to strategic decisions

View for further information on this unit.