Communication Design Strategy
Duration:
1 Teaching Period
Unit Code:
DDD30048
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit requires students to develop a strategic communication design project from initiation through to design production and evaluation. The project will examine the strategies underpinning a variety of commercial communication design projects and apply the skills of design research methods to a practical application.
Content
- Accessing, analysing and presenting research data
- Developing a creative strategy and communication plan
- Investigating selected media systems
- Developing communication design concept and idea
- Executing designed communication outcomes
- Publishing a design presentation document
- Studio-based exercises and tutorial activities, peer review and critique, online submission and discussion, research and reading. A workbook/reflective journal will be maintained.