Communication Design Capstone Project

Unit code: DDD30047
Duration: 1 Teaching Period
Contact hours: Recommended 10 hours of study per week

About this unit

Students will work on a collaborative project that draws upon the skills developed during the course.

Content

• Topics will vary based on the nature of the Capstone project. Communication Design students in Melbourne will undertake an Information
• Design Capstone where topics for discussion may include:
• Information design principles and techniques, publication architecture, hierarchy, structure and conventions
• Researching, organising and presenting data, information and content. Interpreting and presenting data, information and content as visual explanations, editorial structures, narratives and sequences
• Information graphic devices and representational conventions
• User centred design: Graphic user interface (GUI) design principles and techniques.
• Students off-campus will undertake an Advertising Design Capstone where topics may include:
• Community, brand and product advertising, brand management
• Advertising industry practices and strategic planning for advertising
• Multiple media campaigns and Communication strategies
• Literal and lateral thinking
• Creative writing and visual coherence.

This unit is found in Bachelor of Design with a Major in Communication Design.

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