Design for Production
Duration:
1 Teaching Period
Unit Code:
DCO30002
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit explores how a brand identity is applied to diverse media and the production methods required to implement it. Commercial methods of production are introduced and considered to examine how the selection of media, and the preparation of materials, can impact the form and finish of communication design and brand identity across various touchpoints. Awareness of production workflow is emphasised to comprehend communication needs between clients, designers, and manufacturers to support a successful brand implementation.
Content
- Design systems as an aspect of branding and communication design
- Commercial requirements and systems of production across various media
- Designing for specific production outcomes
- Designing to exploit the potential of specific media
- Managing artwork and communications with clients, suppliers and fabricators
- Graduate Attribute: Teamwork 1 – Collaboration and negotiation
- Graduate Attribute: Digital Literacies 1 – Information literacy
- Graduate Attribute: Digital Literacies 2 – Technical literacy
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