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Online unit

Advertising Management and Campaigns Project

Overview of the unit

This unit introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments. The project will be based on meeting an actual advertising need presented by a small business or community group.

On successful completion of this unit, students should:

Be able to demonstrate competence in obtaining a client campaign brief and in researching, designing, implementing and evaluating an advertising campaign.

Students will receive feedback on their progress in attaining generic skills such as:

Analysis, fostered through assessments designed to help them form appropriate conclusions from market research and other data as a basis for campaign planning
Communication skills, through interacting with campaign clients (small businesses/community groups) and in collaborative classroom exercises
Ability to work independently, through research and creative campaign development

This unit is found in Bachelor of Media and Communication with a Major in Advertising.