Advertising, Media Planning and Purchasing

Students who successfully complete this unit should demonstrate competence in:

• Advertising-focused analysis of media relevant to supporting a client’s business objectives
• Preparing a media buying plan appropriate to a client’s requirements
• Evaluating the performance of a media buying program

This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to students’ progress in attaining generic skills such as:

• Analysis skills through writing assessments
• Communications skills through engaging in class discussion
• Ability to work independently through working on assessments and conducting independent research

This unit is found in Bachelor of Media and Communication with a Major in Advertising.