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Online unit

Advertising, Media Planning and Purchasing

Overview of the unit

Students who successfully complete this unit should demonstrate competence in:

  • Advertising-focused analysis of media relevant to supporting a client’s business objectives
  • Preparing a media buying plan appropriate to a client’s requirements
  • Evaluating the performance of a media buying program

This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to students’ progress in attaining generic skills such as:

  • Analysis skills through writing assessments
  • Communications skills through engaging in class discussion
  • Ability to work independently through working on assessments and conducting independent research

This unit is found in Bachelor of Media and Communication with a Major in Advertising.