100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24
Units
$2,174*
Fees Per Unit
With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.
Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.
Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.
The Bachelor of Media and Communication with a major in Public Relations offers valuable work integrate learning opportunities and is professionally accredited by the Communication and Public Relations Australia (CPRA), ensuring you’re ahead of the curve upon graduation.
‘The benefit of studying online with Swinburne Online has allowed me to schedule my time efficiently and effectively around [my life]. I have been provided with a world-class education led by industry leaders and professionals.’
Kate, Swinburne Online graduate
Dreaming of a career in Public Relations? PR roles are expected to increase by 4.4% in the next 5 years. (SEEK 2026)
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
To be awarded the Bachelor of Media and Communication with a major in Public Relations you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods (13 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
Have a look at our available electives to make your course your own.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Public Relations? Get in touch with our course consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case by case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Public Relations? Get in touch with our course consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case by case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, visit the Swinburne website or speak with our Course Consultant team today!
Let’s take a look at the wide range of roles you can pursue with a Bachelor of Media and Communication with a major in Public Relations (average annual salaries via Seek):
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing communication channels. Play a crucial role in promoting brands, products, or projects by crafting and distributing engaging content.
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing communication channels. Play a crucial role in promoting brands, products, or projects by crafting and distributing engaging content.
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Develop and implement comprehensive social media strategies to enhance a brand's online presence and engagement. This role requires strong communication, analytical, and collaboration skills, as strategists work with various teams and stakeholders.
Develop and implement comprehensive social media strategies to enhance a brand's online presence and engagement. This role requires strong communication, analytical, and collaboration skills, as strategists work with various teams and stakeholders.
Manage an organisation's public image and reputation through strategic communication and event planning. They act as a spokesperson, build relationships with stakeholders, and analyse the effectiveness of communication efforts.
Manage an organisation's public image and reputation through strategic communication and event planning. They act as a spokesperson, build relationships with stakeholders, and analyse the effectiveness of communication efforts.
Develop and implement strategies to enhance an organization's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
Develop and implement strategies to enhance an organization's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
This bachelor’s degree teaches students to manage reputation and influence public opinion through communication and promotional skills.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace — whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
You are supported at every stage of your journey with Swinburne Online, from enrolment and your first day through to graduation. Our dedicated teams are here to help you stay on track, feel confident, and succeed in your studies.
Support tailored to you:
With ongoing access to support, tools, and resources, you are never studying alone with Swinburne Online.
Indigenous Student Services
Access opportunities. Get tailored support with your studies. Thrive as an Indigenous student with the team at the Moondani Toombadool Centre.
Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People. Established in 2018, the Moondani Toombadool Centre (MTC) handles all Aboriginal and Torres Strait Islander matters at Swinburne. This includes governance, student services, teaching and learning, research, staff, culture and engagement. Student services include but are not limited to:
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
