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Apply Today Course Guide
Online course

Bachelor of Media and Communicationwith a Major in Public Relations

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Course guide

For a closer look at what you’ll do in this course and where it can take you, fill out this form to get your free PDF course guide.

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  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

  • Estimated Fees

    $19,332

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

Applicants must meet the associated minimum ATAR score
Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

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Overview of the course

Media & Communication

Bachelor of Media and Communication

with a Major in Public Relations

Watch

Influence and manage the public perception of an organisation with a public relations degree from Swinburne. Combining core communication and marketing principles, this degree gives you the skills to help companies build lasting relationships with the people most important to their success. You will learn how to effectively communicate with your target audience through the production of engaging content, targeted messaging and strategic campaigns.

Along with your writing skills, you will develop an understanding of new media and digital marketing. You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis. And once you graduate, you’ll be equipped to work in a range of public and private sector industries, from corporate communications to publicity.

  • Career opportunities
  • Learning outcomes
  • Public Relations Officer

    Develop and implement communication strategies to promote information about an organisation ot the public.

  • Media Relations Coordinator

    Develop and manage important brand relationships with the public and the media.

  • Community Manager

    Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

    Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

    Plan and implement public relations strategies to build a favourable public image.

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

    Learn how to plan and manage PR campaigns and evaluate their success.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

    Understand communication theories in relation to social media, online communities and blogging.

Why study with Swinburne Online?

  • Internationally recognised qualification

  • Ranked among the top 3% worldwide

  • Learn from industry professionals

  • Graduate with an industry standard qualification

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