Become a public relations practitioner
Influence and manage the public perception of an organisation with a public relations degree from Swinburne. Combining core communication and marketing principles, this degree gives you the skills to help companies build lasting relationships with the people most important to their success. You will learn how to effectively communicate with your target audience through the production of engaging content, targeted messaging and strategic campaigns.
Along with your writing skills, you will develop an understanding of new media and digital marketing. You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis. And once you graduate, you’ll be equipped to work in a range of public and private sector industries, from corporate communications to publicity.
Media Relations Coordinator
Develop and manage important brand relationships with the public and the media.
Build, grow and manage a brand’s community through social media and other online channels.
PR and Events Manager
Build a company’s presence through a range of messaging and events.
Public Relations Manager
Plan and implement public relations strategies to build a favourable public image.
Learning at Swinburne Online
Led by industry leaders
The Swinburne Online Bachelor of Communications (Public Relations) is an accredited qualification from a university ranked among the top 3% in the world. Taught by industry professionals, this course has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to opportunities both here and overseas.
A community of communicators
At Swinburne Online, you will form part of an online community of natural communicators. Like you, each person will bring a unique perspective to discussions. You will work on a range of activities that simulate real-life scenarios, and form valuable networks with those already working in public relations.
A unique learning experience
You shouldn’t have to put your life on hold to study, so we have created a degree that can fit around it. You’ll learn in an interactive environment with other students from your discipline. Here you will manage campaigns, learn from industry examples and develop a skill set you can take straight into the workplace.
What you will learn
Build your skills and confidence as a professional communicator.
Learn how to effectively communicate within a multicultural society.
Learn how to plan and manage PR campaigns and evaluate their success.
Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
Understand communication theories in relation to social media, online communities and blogging.
Support and assistance
- COM10003 Learning and Communicating Online
- COM10007 Professional Communication Practice
- COM30002 Professional Practice: Client and Agency Management
- DIG10004: Digital Video and Audio
- MDA10001 Introduction to Media Studies
- MDA10008: Global Media Industries
- MDA20001 Business of Media
- PUB20001 Global Public Relations Practice
- PUB20002 Public Relations Theory and Practice
- PUB20003 Public Relations Writing
- PUB30001 Events Management
- PUB30002 Issues, Crisis and Risk Communication
- PUB30003 Public Relations Project and Campaign Planning
- Electives 11 elective units
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
- Applicants must meet the associated minimum ATAR score
- Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL