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TAFE

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Apply Today

100% Online Course

Bachelor of Media and Communicationwith a Major in Public Relations

Apply Today Download Brochure
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  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Join the world of professional communication with a Public Relations degree from Swinburne.

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.

Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.

Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

This degree offers valuable work integrate learning opportunities and is professionally accredited by the Public Relations Institute of Australia, ensuring you’re ahead of the curve upon graduation.

More...
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What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.

More... Less...

I now have the confidence to go for roles I wouldn’t have dreamed of going for before.

Clare, Swinburne Online graduate

Career & Learning

Career opportunities

  • Communications Officer

    Develop and implement communication strategies to promote information about an organisation to the public.

  • Public Relations Coordinator

    Develop and manage important brand relationships with the public and the media.

  • Social Media Strategist

    Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

    Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

    Plan and implement public relations strategies to build a favourable public image.

What you will learn

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign and Events Planning

    Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

    Understand communication theories in relation to social media, online communities and blogging.

More ...

Course Units

Students must complete 5 Core Units, all units from the Public Relations Major and 11 electives.

Core Units

Introduction to Media Studies (MDA10001)
Professional Communication Practice (COM10007)
Media Content Creation (JOU10007)
Global Media Industries (MDA10008)
Learning and Communicating Online (COM10003)

Public Relations Major

Public Relations Theory and Practice (PUB20002)
Public Relations Writing (PUB20003)
Business of Media (MDA20001)
Global Public Relations Practice (PUB20001)
Events Management (PUB30001)
Professional Practice: Client and Agency Management (COM30002)
Public Relations Project and Campaign Planning (PUB30003)
Issues, Crisis and Risk Communication (PUB30002)

Electives

Electives
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Apply Today for a Bachelor of Media and Communication with a Major in Public Relations Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions View all FAQs

Apply Today

Bachelor of Media and Communication with a Major in Public Relations Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply