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TAFE

TAFE

TAFE

TAFE

Apply Today Download Brochure

100% Online Course

Bachelor of Media and Communication with a Major in Public Relations

  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Overview of the course

Join the world of professional communication with a Public Relations degree from Swinburne.

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.

Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.

Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

This degree offers valuable work integrate learning opportunities and is professionally accredited by the Public Relations Institute of Australia, ensuring you’re ahead of the curve upon graduation.

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.

I now have the confidence to go for roles I wouldn’t have dreamed of going for before.

Clare, Swinburne Online graduate

Course Units

Students must complete 5 Core Units, all units from the Public Relations Major and 11 electives.

Core Units

Introduction to Media Studies (MDA10001)
Professional Communication Practice (COM10007)
Media Content Creation (JOU10007)
Global Media Industries (MDA10008)
Learning and Communicating Online (COM10003)

Public Relations Major

Public Relations Theory and Practice (PUB20002)
Public Relations Writing (PUB20003)
Business of Media (MDA20001)
Global Public Relations Practice (PUB20001)
Events Management (PUB30001)
Professional Practice: Client and Agency Management (COM30002)
Public Relations Project and Campaign Planning (PUB30003)
Issues, Crisis and Risk Communication (PUB30002)

Electives

Electives

Career opportunities

Career opportunities

  • Communications Officer

    Develop and implement communication strategies to promote information about an organisation to the public.

  • Public Relations Coordinator

    Develop and manage important brand relationships with the public and the media.

  • Social Media Strategist

    Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

    Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

    Plan and implement public relations strategies to build a favourable public image.

Learning outcomes

Learning outcomes

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign and Events Planning

    Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

    Understand communication theories in relation to social media, online communities and blogging.

On successful completion of this Course students will be able to:

  • Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes
  • Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • Apply research methodology relevant to the field of media and communication

Course rules

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:
– Four (4) Core Units of Study (50cp)
– One (1) online core unit of study (12.5cp)*
– Eight (8) units of study from one of the following Media and Communication majors: Advertising, Public Relations and Media Studies.

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Volume of Learning
The Bachelor of Media and Communication consists of a total of 300 credit points. Units normally carry 12.5 credit points (cps). A standard annual full-time load comprises eight (8) units (100cp), and a standard annual part-time load comprises four (4) units (50cp). Units normally carry 12.5 credit points. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points.

Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Media and Communication is 150 credit points (normally 12 units).

The full Course Information Set and Whole of Institution Set are available for reference.

Apply Today for a Bachelor of Media and Communication with a Major in Public Relations Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply Today

Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions

Frequently asked questions

View all FAQs

  • Do I have to purchase learning materials?

    For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.

  • Which units should I start with?

    When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Liaison Team and they will take care of it for you.

  • Do I need to be logged on to study at specific times?

    You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you.

    There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.

View all FAQs