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TAFE

TAFE

TAFE

Apply Today Course Guide
Online course

Bachelor of Media and Communicationwith a Major in Public Relations

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Course guide

For a closer look at what you’ll do in this course and where it can take you, fill out this form to get your free PDF course guide.

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  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Media & Communication

Bachelor of Media and Communication

with a Major in Public Relations

Watch

Join the world of image, influence and public perception with a public relations degree from Swinburne.

This degree combines core communication and marketing principles in coursework that hones your writing skills and develops your understanding of new media and digital marketing.

Learn how to help companies build lasting relationships with the people most important to their success. You will develop your skills in producing engaging content, targeted messaging and strategic campaigns to communicate effectively with target audiences.

You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis.

Our graduates are equipped to work in a range of public and private sector industries, from corporate communications to publicity.

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

The full Course Information Set and Whole of Institution Set are available for reference.

If you are applying as an international student, please view the English Language Requirements.

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  • Career opportunities
  • Learning outcomes
  • Public Relations Officer

    Develop and implement communication strategies to promote information about an organisation to the public.

  • Media Relations Coordinator

    Develop and manage important brand relationships with the public and the media.

  • Community Manager

    Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

    Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

    Plan and implement public relations strategies to build a favourable public image.

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

    Learn how to plan and manage PR campaigns and evaluate their success.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

    Understand communication theories in relation to social media, online communities and blogging.

Why study with Swinburne Online?

  • Internationally recognised qualification

  • Ranked among the top 3% worldwide

  • Learn from industry professionals

  • Graduate with an industry standard qualification

Why study with us

Support

Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week.

So whether you need help with an assignment or have a technical issue, there’s always someone you can talk to.

Support

7-day Support.
We'll See You Through.

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Start your application online or speak to a Course Consultant on 1300 110 146.

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