Qualification Level



3 years full time or equivalent part time

Start Date

Mar, Jul, Nov



Become a media professional

Kick-start your career in the fast-paced world of media and communications with a Bachelor of Media and Communication With a Major in Media Studies from Swinburne. Taught by industry professionals, this media studies degree will see you become a skilled media professional. You will learn how to write for print, broadcast and digital media, create engaging cross-platform content, and produce digital media projects. 

By gaining an understanding of globalisation, media ethics and social media, you will be able to effectively reach an audience through both traditional and digital media. You’ll graduate with a broad skill set that will prepare you for a range of roles within the media and communications industry, from radio production to advertising.

Career opportunities

Radio Production Coordinator

Maintain production schedules for radio and liaise with talent. 

Communications Coordinator

Develop internal and external messaging on behalf of a company. 

Digital Media Account Manager

Lead strategic digital media planning, buying and implementation. 

Digital Marketing Manager

Devise strategies to develop and drive online traffic to a company’s website. 

Learning at Swinburne Online

Led by industry leaders

The Swinburne Online Bachelor of Communications (Media Studies) is an accredited qualification from a university ranked among the top 3% in the world. Taught by industry professionals, this course has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to opportunities both here and overseas.

A community of communicators

When studying a media degree online with Swinburne, you will form part of an online community of creative communicators. Like you, each person will bring a unique perspective to discussions. It is a great opportunity to learn from each other, gain insights into media platforms you may not be familiar with, and form valuable networks.

A unique learning experience

You shouldn’t have to put your life on hold to study, so we have created a degree that can fit around it. You’ll learn in an interactive environment with other students from your discipline. Here you will discuss media issues and theories, share your work, and work on projects you are passionate about.

What you will learn

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

    Create engaging PR strategies and implement campaigns across multiple platforms.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience. 

  • Digital Communities

    Explore how social media and online communities impact how we communicate with each other. 

Support and assistance

Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week. So whether you need help with creating a campaign or have a technical issue, there’s always someone you can talk to.

Course units

Entry criteria

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

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