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100% Online Course

Bachelor of Media and Communicationwith a Major in Media Studies

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  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Kick-start your career in the fast-paced world of media with a Media Studies degree from Swinburne.

Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.

You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media.

With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Final year students in the Media Studies major will undertake an internship in a professional media and communications role or create a major project of their choosing. This will give you a head start in your career upon graduation.

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What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

If you are applying as an international student, please view the English Language Requirements.

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I enjoy the flexibility and the quality of course content and support.

Ceara, Swinburne Online graduate

Career & Learning

Career opportunities

  • Communications Officer

    Develop and implement communication strategies to promote information about an organisation to the public.

  • Social Media Content Creator

    Create and manage written or visual content for different social media platforms.

  • Publicist

    Manage and promote the public image of a company, brand or public figure.

  • Radio Production Coordinator

    Maintain production schedules for radio and liaise with talent.

  • Media Strategist

    Create and guide effective marketing and advertising campaigns that effectively engage with customers.

  • Social Media Manager

    Develop social media strategies and manage an organisation's or person's online presence.

What you will learn

  • Professional Communication

    Build your skills and confidence as a professional communicator.

  • Intercultural Communication

    Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

    Create engaging PR strategies and implement campaigns across multiple platforms.

  • Writing

    Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

    Explore how social media and online communities impact how we communicate with each other.

More ...

Course Units

To qualify for the award of Bachelor of Communication, students must complete 300 credit points comprising of:
5 Core Units of study (62.5 credit points)
8 Units of study from the Media Studies Major (100 credit points)
Plus an additional 11 units of study comprising of electives (137.5 credit points).

Core Units

Introduction to Media Studies (MDA10001)
Professional Communication Practice (COM10007)
Media Content Creation (JOU10007)
Global Media Industries (MDA10008)
Learning and Communicating Online (COM10003)

Media Studies Major

Innovation Cultures: Perspectives on Science and Technology (MDA10006)
Screen Studies: Movies, Television, and Ourselves (MDA10003)
Digital Communities (MDA20009)
Screen Franchising and Innovation (MDA20007)
Global Screen Studies: Beyond Hollywood (MDA30011)
Sports/ Advertising/ Media (MDA20011)
Media and Communications Project A (MDA30006)
Researching Social Media Publics (MDA30012)

Electives

Electives
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Apply Today for a Bachelor of Media and Communication with a Major in Media Studies Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions View all FAQs

Apply Today

Bachelor of Media and Communication with a Major in Media Studies Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply