Become an advertising professional
Impact customers and create exciting commercial content by studying a degree in advertising through Swinburne Online.
Study an advertising degree online to become a skilled communications professional and learn from industry leaders. Swinburne Online is one fo the very few universities to offer an online advertising degree and you'll learn the following:
- Digital and traditional copywriting
- Digital advertising trends
- Online and traditional campaign planning
- Communication strategy
Gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry with a special focus on digital advertising. As a graduate, you will be qualified to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.
Plan and implement strategic advertising across all advertising channels.
Create visual communication for use in advertisements on digital devices and traditional media.
Develop television commercials and viral videos on behalf on a diverse range of clients.
Become the internal and external voice for a brand.
Learning at Swinburne Online
Led by industry leaders
Swinburne’s Bachelor of Media and Communication with a Major in Advertising is an accredited qualification from a university ranked among the top 3% in the world. Taught by industry professionals, Australia’s only online advertising major has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to opportunities both here and overseas.
A community of communicators
When studying an advertising degree online with Swinburne, you’ll be part of a vibrant and connected community. Share creative ideas and develop your digital communication skills by interacting in a virtual classroom with students from all around the world.
A unique online learning experience
You shouldn’t have to put your life on hold to study, which is why our online advertising degree is designed to fit around you. You’ll learn in an interactive environment with other students from your discipline. Here you will discuss advertising trends and communications theory, share your work, and develop real projects you are passionate about.
What you will learn
Learn how to apply the latest advertising trends in a commercial setting.
Digital Campaign Planning
Create engaging advertising strategies and implement campaigns across multiple platforms.
Client and Agency Management
Develop stakeholder management and communication skills to achieve business objectives.
Develop advertising-specific writing skills that will allow you to effectively engage and influence your audience.
Online Communications Strategy
Explore different communication channels to influence your audience.
Support and assistance
Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week. So whether you need help with writing a report or have a technical issue, there’s always someone you can talk to.
- ADV10001 Principles of Advertising
- ADV20001 Advertising Issues: Regulations, Ethics and Cultural Considerations
- ADV20002 Concept Development and Copywriting
- ADV30001 Advertising, Media Planning and Purchasing
- ADV30002 Advertising Management and Campaigns Project
- COM10003 Learning and Communicating Online
- COM10007 Professional Communication Practice
- COM30002 Professional Practice: Client and Agency Management
- DIG10004 Digital Video and Audio
- MDA10001 Introduction to Media Studies
- MDA10008 Global Media Industries
- MDA20001 Business of Media
- MDA20011 Sports/ Advertising/ Media
- Electives 11 elective units
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
- Applicants must meet the associated minimum ATAR score
- Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL
Courses are only available to Australian and New Zealand citizens, permanent residents and humanitarian visa holders.