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Apply Today
100% Online Course

Bachelor of Media and Communicationwith a Major in Advertising

Apply Today
Download Brochure Apply Today
  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Create commercial content with clout as a graduate of our Bachelor of Media and Communication with a Major in Advertising.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Download Brochure

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.

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Career & Learning

Career opportunities

  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Advertising Artist

    Create visual communication for use in advertisements on digital devices and traditional media.

  • Commercial Producer

    Develop television commercials and viral videos on behalf on a diverse range of clients.

  • Communications Consultant

    Become the internal and external voice for a brand.

What you will learn

  • Copywriting

    Apply appropriate communication and persuasion theories to advertising copywriting.

  • Campaign planning

    Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

  • Client and agency management

    Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

  • Professional communication

    Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

  • Multimedia

    Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

  • Global media

    Gain an understanding of how globalisation has impacted on the media industries.

More ...

Course Units

  • Principles of Advertising (ADV10001)
  • Advertising Issues: Regulations, Ethics and Cultural Considerations (ADV20001)
  • Concept Development and Copywriting (ADV20002)
  • Advertising, Media Planning and Purchasing (ADV30001)
  • Advertising Management and Campaigns Project (ADV30002)
  • Learning and Communicating Online (COM10003)
  • Professional Communication Practice (COM10007)
  • Professional Practice: Client and Agency Management (COM30002)
  • Media Content Creation (JOU10007)
  • Introduction to Media Studies (MDA10001)
  • Global Media Industries (MDA10008)
  • Business of Media (MDA20001)
  • Sports/ Advertising/ Media (MDA20011)
More ...
Download Brochure

Swinburne Online helped me reach my goals by providing me with the platform and tools I needed to succeed.

Amanda, Swinburne Online graduate

Apply Today for a Bachelor of Media and Communication with a Major in Advertising Course

Start your application online or speak to a Course Consultant on 1300 110 146.

Support for your studies

  • Study Time Calculator

    Swinburne Online study time calculator is a simple tool that helps you calculate the hours you have available in a given week, and how you can fit online study into your lifestyle.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions View all FAQs

Apply Today

Bachelor of Media and Communication with a Major in Advertising Course

Start your application online or speak to a Course Consultant on 1300 110 146.

Apply