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Apply Today Course Guide
Online course

Bachelor of Media and Communicationwith a Major in Advertising

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Course guide

For a closer look at what you’ll do in this course and where it can take you, fill out this form to get your free PDF course guide.

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  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

  • Estimated Fees

    $19,332

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

Applicants must meet the associated minimum ATAR score
Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

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Overview of the course

Impact customers and create exciting commercial content by studying a degree in advertising through Swinburne Online.
Study an advertising degree online to become a skilled communications professional and learn from industry leaders. Swinburne Online is one of the very few universities to offer an online advertising degree and you’ll learn the following:

  • Digital and traditional copywriting
  • Digital advertising trends
  • Online and traditional campaign planning
  • Communication strategy

Gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry with a special focus on digital advertising. As a graduate, you will be qualified to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

  • Career opportunities
  • Learning outcomes
  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Advertising Artist

    Create visual communication for use in advertisements on digital devices and traditional media.

  • Commercial Producer

    Develop television commercials and viral videos on behalf on a diverse range of clients.

  • Communications Consultant

    Become the internal and external voice for a brand.

  • Copywriting

    Apply appropriate communication and persuasion theories to advertising copywriting.

  • Campaign planning

    Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

  • Client and agency management

    Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

  • Professional communication

    Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

  • Multimedia

    Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

  • Global media

    Gain an understanding of how globalisation has impacted on the media industries.

Why study with Swinburne Online?

  • Internationally recognised qualification

  • Ranked among the top 2% worldwide

  • Learn from industry professionals

  • Graduate with an industry standard qualification

Support

Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week.

So whether you need help with an assignment or have a technical issue, there’s always someone you can talk to.

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