Search Swinburne Online
All Online Courses

TAFE Diploma Courses

Undergraduate Courses

Postgraduate Courses

Online Bootcamp Courses

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

TAFE

TAFE

TAFE

TAFE

Apply Today Download Brochure

100% Online Course

Bachelor of Media and Communication with a Major in Advertising

  • Qualification

    Undergraduate

  • Duration

    3 years full-time or equivalent part-time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Overview of the course

Create commercial content with clout as a graduate of our Bachelor of Media and Communication with a Major in Advertising.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Download Brochure

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.

Swinburne Online helped me reach my goals by providing me with the platform and tools I needed to succeed.

Amanda, Swinburne Online graduate

Course Units

Students must complete 5 Core Units, all units from the Advertising Major and 11 electives.

Core Units

Introduction to Media Studies (MDA10001)
Professional Communication Practice (COM10007)
Media Content Creation (JOU10007)
Global Media Industries (MDA10008)
Learning and Communicating Online (COM10003)

Advertising Major

Principles of Advertising (ADV10001)
Advertising Issues: Regulations, Ethics and Cultural Considerations (ADV20001)
Concept Development and Copywriting (ADV20002)
Business of Media (MDA20001)
Sports/ Advertising/ Media (MDA20011)
Advertising, Media Planning and Purchasing (ADV30001)
Advertising Management and Campaigns Project (ADV30002)
Professional Practice: Client and Agency Management (COM30002)

Electives

Electives

Career opportunities

Career opportunities

  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Advertising Creative

    Create visual communication for use in advertisements on digital devices and traditional media.

  • Commercial Producer

    Develop television commercials and viral videos on behalf on a diverse range of clients.

  • Communications Consultant

    Become the internal and external voice for a brand.

More

Learning outcomes

Learning outcomes

  • Copywriting

    Apply appropriate communication and persuasion theories to advertising copywriting.

  • Campaign planning

    Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

  • Client and agency management

    Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

  • Professional communication

    Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

  • Multimedia

    Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

  • Global media

    Gain an understanding of how globalisation has impacted on the media industries.

More

Chart a path towards your dream career

92% of Swinburne Online students are confident that online study will improve their employment outcomes*. Bolster your resume and gain the confidence to pursue your dream career – study online today.

 

*Swinburne Online’s Your Study Journey Survey, 2021

On successful completion of this Course students will be able to:

  • Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes
  • Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • Apply research methodology relevant to the field of media and communication

Course rules

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:
– Four (4) Core Units of Study (50cp)
– One (1) online core unit of study (12.5cp)*
– Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies and Public Relations (100cp)
– Eleven (11) units of study (150 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Volume of Learning
The Bachelor of Media and Communication consists of a total of 300 credit points. Units normally carry 12.5 credit points (cps). A standard annual full-time load comprises eight (8) units (100cp), and a standard annual part-time load comprises four (4) units (50cp). Units normally carry 12.5 credit points. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points.

Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Media and Communication is 150 credit points (normally 12 units).

The full Course Information Set and Whole of Institution Set are available for reference.

Apply Today for a Bachelor of Media and Communication with a Major in Advertising Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply Today

Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions

Frequently asked questions

View all FAQs

  • Do I have to purchase learning materials?

    For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.

  • Which units should I start with?

    When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.

  • Do I need to be logged on to study at specific times?

    You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you.

    There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.

View all FAQs