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Driving Strategy with Big Data

More data is available than ever before. Are you using it to optimise business success?

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6 weeks


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4–6 hours per week


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100% Online

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More data is available than ever before. Are you using it to optimise business success?

You don’t need to be an analyst to harness the power of big data – you just need to ask the right questions. Chances are your organisation is already gathering far more information than it uses. This micro unit will show you how to use data to make smarter decisions and pursue strategic priorities.

  • Immerse yourself in course content that captures what’s happening in industry right now and where this field is heading in the future.
  • Connect with an industry experienced Online Learning Coach who will guide your understanding of the learning materials.
  • Work through the regulatory and ethical considerations of collecting, storing and using data.
  • Consolidate your new skills with a one-on-one mentoring session with your Online Learning Coach at the end of the course.
  • No previous data knowledge required.

To express interest in the next intake, please email the program director.

What will you learn?

  • How different roles, skills and technologies work together in the big data landscape.
  • The differences between descriptive, prescriptive and predictive analytics, and how to apply them to business priorities.
  • How to work with data analysts and which questions to ask.
  • How to develop a strategy and process for data collection, creation and use.
  • How to present data strategies and achieve buy-in from key stakeholders.

How will I learn?

Micro units allow you to study when it’s convenient for you. While you’ll need to start and finish the unit at the same time as fellow participants, it’s up to you how and when you complete the content in between. As a general guide, we recommend you allocate four to six hours to your micro unit each week.

We’ve recruited industry experts as our dedicated Online Learning Coaches. They’ll guide you through the course and give you industry insights you can’t find anywhere else. You’ll cover case studies and stories from real business situations, plus extra content will be available if you want to explore topics in more depth. In your final assessment, you’ll apply what you’ve learned in a professional context that’s relevant to you.

What will I get?

You may want to do a micro unit for general learning without the pressure of assessment. That’s fine – micro units are all about making study work for you.

  • If you complete the course material and pass the final assessment, you’ll receive a Certificate of Completion recognising the skills and knowledge you’ve gained.
  • If you complete enough of the course material, but not the final assessment, you’ll still receive a Certificate of Participation.

Expert consultant

Adnan Bader

With more than 20 years of industry experience and a PhD in computing, Adnan Bader knows the world of big data. He’s helped organisations in a range of industries, including government departments, understand and use their existing data to achieve their business goals.

Adnan believes all organisations can benefit from the constantly evolving field of data analytics. He’s designed this micro unit to give managers and leaders an insiders’ insight on using data to achieve a competitive edge in the market.

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