Qualification Level



3 years full time or equivalent part time

Start Date

Mar, Jul, Nov



Become a sports manager

You don’t have to be an athlete to become a sports professional. By studying your sports management course online with Swinburne, you will have the skills to work in a diverse range of sports related business, management and marketing roles. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.

Taught by industry professionals, the Bachelor of Business With a Major in Sports Management gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll graduate with a specialised skill set that equips you to work in all corners of this energetic industry, including player management, sponsorship and community development.

Career opportunities

Sporting Club Manager

Oversee the operations of a sporting club, and manage its growth and development.

Events Manager

Build a company’s presence through various event channels.

Sponsorship Manager

Generate leads and partnership opportunities for a brand, player or club.

General Manager

Manage the development and growth of a sporting association, league or brand. 

Learning at Swinburne Online

Led by industry leaders

Swinburne's Bachelor of Business With a Major in Sports Management is an accredited qualification from a university ranked among the top 3% in the world. Taught by industry professionals, this course has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to opportunities in sporting organisations both here and overseas. 

A community of sports lovers

At Swinburne Online, you will form part of an online community of switched-on business students with a passion for sport. Like you, each person will bring a unique perspective to discussions. You will work on a range of activities that simulate real-life scenarios, and form valuable networks with those working in the industry. 

A unique learning experience

You shouldn’t have to put your life on hold to study, so we have created a degree that can fit around it. Studying a sports management course online means you'll learn in an interactive environment with other students from your discipline. Here you will manage projects, learn from industry examples and develop a skill set you can take straight into the workplace. 

What you will learn

  • Sports Media

    Understand the relationship between sport, the media and business operations. 

  • Sports Culture

    Learn about the history of sport in and the role it plays in Australian culture. 

  • Event Management

    Plan and manage events, and accurately assess if they achieve key business objectives.

  • Sports Marketing

    Explore how marketing can grow a sporting club, organisation or brand.

  • Facility Management

    Learn how to manage the operational aspects of a sporting and recreational facility. 

Support and assistance

Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week. So whether you need help with writing an event plan or have a technical issue, there’s always someone you can talk to.

Course units

Entry criteria

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

7-day support
7-day support