Become a sports manager
You don’t have to be an athlete to become a sports professional. By studying your sports management course online with Swinburne, you will have the skills to work in a diverse range of sports related business, management and marketing roles. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.
Taught by industry professionals, the Bachelor of Business With a Major in Sports Management gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll graduate with a specialised skill set that equips you to work in all corners of this energetic industry, including player management, sponsorship and community development.
Sporting Club Manager
Oversee the operations of a sporting club, and manage its growth and development.
Build a company’s presence through various event channels.
Generate leads and partnership opportunities for a brand, player or club.
Manage the development and growth of a sporting association, league or brand.
Learning at Swinburne Online
Led by industry leaders
Swinburne's Bachelor of Business With a Major in Sports Management is an accredited qualification from a university ranked among the top 3% in the world. Taught by industry professionals, this course has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to opportunities in sporting organisations both here and overseas.
A community of sports lovers
At Swinburne Online, you will form part of an online community of switched-on business students with a passion for sport. Like you, each person will bring a unique perspective to discussions. You will work on a range of activities that simulate real-life scenarios, and form valuable networks with those working in the industry.
A unique learning experience
You shouldn’t have to put your life on hold to study, so we have created a degree that can fit around it. Studying a sports management course online means you'll learn in an interactive environment with other students from your discipline. Here you will manage projects, learn from industry examples and develop a skill set you can take straight into the workplace.
What you will learn
Understand the relationship between sport, the media and business operations.
Learn about the history of sport in and the role it plays in Australian culture.
Plan and manage events, and accurately assess if they achieve key business objectives.
Explore how marketing can grow a sporting club, organisation or brand.
Learn how to manage the operational aspects of a sporting and recreational facility.
Support and assistance
- ACC10007 Financial Information for Decision Making
- BUS30009 Industry Consulting Project
- BUS30024: Advanced Innovative Business Practice
- COM10011: Learning and Communicating for Innovative Business Practice
- ECO10004: Economic Principles
- INF10003 Introduction to Business Information Systems
- MDA20011 Sports/ Advertising/ Media
- MGT10001 Introduction to Management
- MGT10002 Critical Thinking in Management
- MKT10007 Fundamentals of Marketing
- ORG20002 Business and Society
- PUB30001 Events Management
- SPO10001 Introduction to Sports Business Management
- SPO20001 Sports Marketing
- SPO20002 Sport Clubs and Facilities Management
- SPO30001 Governance and Sports Law
- Electives 8 elective units
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
- Applicants must meet the associated minimum ATAR score
- Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL