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TAFE

TAFE

TAFE

TAFE

Apply Today Download Brochure

100% Online Course

Bachelor of Business With a Major in Sports Management

  • Qualification

    Undergraduate

  • Duration

    3 years full time or equivalent part time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Overview of the course

Turn your passion into a profession with a Major in Sports Management

Be part of the future of sport and join a global multibillion dollar industry. In this course, you’ll use cutting edge technology and remain connected to a professional network throughout your studies. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.

Taught by skilled experts in the field, this degree gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll learn to analyse data to stay ahead of the game and graduate feeling workforce ready.

The Bachelor of Business with a major in Sports Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is a part of the five per cent of business schools worldwide accredited by AACSB.

Download Brochure

What you'll learn

Sports Management: Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia. 

Sports Media: Dive into how sport, advertising and sponsorship function as well as social media and fan engagement. 

Event Management: Plan and manage events, and accurately assess if they achieve key business objectives. 

Sports Marketing: Learn how marketing can position your sporting club, organisation or brand for success in the highly competitive sport market. 

Facility Management: Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organisational structure and risk management. 

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

2022 Guaranteed Entry ATAR: 60

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Read our Applying and Enrolling FAQs.

Credit arrangements

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

Fees and scholarships

This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.

Domestic students also contribute to student services and amenities via an annual fee.

Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.

I am studying a Bachelor of Business majoring in Sports Management at Swinburne Online. It gives me the flexibility to study in my own time, meaning I can keep working in my part-time role at Richmond Football Club and learn new skills daily in the sports industry. It’s a competitive world, however put yourself out there and take that leap of faith. If you put in hard work, you’ll succeed at learning and working at the same time.

Shenali, Swinburne Online Student

Course Units

A total of 24 units are taken to complete the Bachelor of Business with a major in Sports Management, including six core business units, two capstone units, eight Sports Management major units and eight electives. In capstone units you combine the skills you'll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Core Business units

Learning and Communicating for Innovative Business Practice (COM10011)
Financial Information for Decision Making (ACC10007)
Economic Principles (ECO10004)
Introduction to Business Information Systems (INF10003)
Introduction to Management (MGT10001)
Fundamentals of Marketing (MKT10007)

Capstone units

Advanced Innovative Business Practice (BUS30024)
Industry Consulting Project (BUS30009)

Sports Management major units

Sports/ Advertising/ Media (MDA20011)
Critical Thinking in Management (MGT10002)
Business and Society (MGT20006 )
Events Management (PUB30001)
Understanding Sport Industry (SPO10001)
Sport Clubs and Facilities Management (SPO20002)
Governance and Sports Law (SPO30001)

Recommended electives

Integrated Marketing Communication (MKT20021)
Global Media Industries (MDA10008)
Big Data Management (INF20016)
Strategic Planning (MGT30005)
Planning for Career Success (CAR10001)
All Electives (View all )

Career opportunities

Career opportunities

  • Sports Operations Manager

    Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.

  • Sports Media and Marketing Manager

    You'll have two key goals as a marketing manager in the sports world: to attract new fans and business sponsors. You'll develop marketing campaigns designed to support your organisation or company.

  • Partnership and Sponsorship Manager

    Your main objective is to craft strategic partnerships & secure new sponsors, whilst maintaining excellent relationships with your existing sponsors. You'll be a valued member of the team, helping to fund teams, stadiums and community events.

  • Events Coordinator

    In this exciting role, you'll pull together small and large scale events for your organisation. You'll plan events, communicate with stakeholders and ensure events will run smoothly.

  • Team Manager

    Oversee your team and its' development. You'll establish goals, maintain key values and motivate great performance.

  • Business Development Manager

    Your role is all about the future - new customers, new markets, new products and new processes. You'll plan and strategise development, helping your company to reach their business goals.

  • Account Manager

    Be the face of the company as a key contact point to important clients. You'll manage their goals and expectations, creating valuable and lasting relationships.

More

Industry connections

Industry connections

  • Projects

    Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills.

  • Case Studies

    You'll use real data and real case studies, helping you to build your CV while you're still studying

  • Teaching

    Your learning advisors work in the industry themselves, helping you to stay connected to your career goals.

  • Guest Speakers

    You’ll hear from a range of industry experts, giving you the opportunity to collaborate with professionals in your field.

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Chart a path towards your dream career

92% of Swinburne Online students are confident that online study will improve their employment outcomes*. Bolster your resume and gain the confidence to pursue your dream career – study online today.

 

*Swinburne Online’s Your Study Journey Survey, 2021

The Swinburne Online connection

The Swinburne Online connection

The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections with industry. Students hear from guest speakers and live clients with demonstrated experience within their respective fields.

Past speakers have included Richard Lugg, Richmond Football Club’s Senior Partnerships Manager, who detailed his career journey and the importance of stakeholder management within the sporting industry, and Peter Dable, The Cheesecake Shop’s General Manager of Marketing and Operations, who gave students an insight into his career progression from an entry level position at Red Bull to an executive-level role.

Career Insights

Career Insights

Whether you have ambitions to work at a multinational organisation, work for a not-for-profit, or your local team, a Bachelor of Business with a Major in Sports Management at Swinburne will give you the skills and knowledge to make it in any market.

Guest Speaker: Richmond Football Club

Guest Speaker: Richmond Football Club

The Swinburne Online Bachelor of Business provides students with the opportunity to hear from industry speakers with a wide array of experience in their field. Richmond Football Club’s Senior Partnerships Manager, Richard Lugg treated students to a presentation detailing his career journey, maintaining relationships with lucrative brands and the importance of stakeholder management within the sporting industry. Contact us to learn more about how a Swinburne Online degree will connect you with industry leaders.

Learn More

On successful completion of this Course students will be able to:

  • Define and integrate theoretical principles applicable to sports management and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups

Course rules

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

  • Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
  • Eight [8] units of study from the Sports Management discipline major (100 credit points)

Secondary studies (100 credit points) comprising of a second major, minor/s, student enrichment studies or electives  Careers in Curriculum* Included in the 300 credit points, students must complete two capstone units and at least 75 credit points (normally six units) at Advanced Level (i.e. Stage 3 or AQF Level 7) plus a not for credit unit, Careers in the Curriculum*. Students may not complete any more than 125 credit points (normally 10 units) at Introductory Level (i.e. Stage 1 or AQF Level 5). *On campus students only.

Volume of Learning
The Bachelor of Business (Sports Management) consists of a total of 24 units (300 credit points). Units normally carry 12.5 credit points (cps). In each year eight (8) units normal constitute a full-time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points.

The full Course Information Set and Whole of Institution Set are available for reference.

Apply Today for a Bachelor of Business With a Major in Sports Management Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply Today

Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions

Frequently asked questions

View all FAQs

  • Do I have to purchase learning materials?

    For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.

  • Which units should I start with?

    When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.

  • Do I need to be logged on to study at specific times?

    You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you.

    There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.

View all FAQs