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Apply Today Course Guide
Online course

Bachelor of BusinessWith a Major in Marketing

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Course guide

For a closer look at what you’ll do in this course and where it can take you, fill out this form to get your free PDF course guide.

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  • Qualification


  • Duration

    3 years full time or equivalent part time

  • Units


  • Start Date

    Mar, Jul, Nov

  • Estimated Fees


What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

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Overview of the course


Bachelor of Business

With a Major in Marketing


Learn how to build a brand customers love by studying a marketing degree online through Swinburne. Taught by experienced industry professionals, the Bachelor of Business With a Major in Marketing gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. You will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.

As well as becoming a better communicator, you’ll develop key business skills that will allow you to analyse market trends and customer data. Using real industry case studies, you’ll learn how the world’s biggest brands utilise marketing to succeed, and develop your own strategies that can be used when working for a business, contracting for clients or starting your own business.

  • Career opportunities
  • Learning outcomes
  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Product Manager

    Develop and launch new products into the market, managing and their success and growth.

  • Digital Marketing Specialist

    Develop and implement digital strategies designed to increase online traffic to a company’s website.

  • Marketing Manager

    Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

  • Marketing Concepts

    Understand the role marketing plays within organisations across the world.

  • Product Management

    Learn how to develop and market a product successfully.

  • Marketing Behaviour

    Gain an insight into the decision making process of consumers, and how to influence and support it.

  • International Marketing

    Explore the challenges and opportunities of foreign markets.

  • Communications

    Explore different communication strategies and the range of channels used in marketing.

Why study with Swinburne Online?

  • Internationally recognised qualification

  • Ranked among the top 2% worldwide

  • Learn from industry professionals

  • Graduate with an industry standard qualification


Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week.

So whether you need help with an assignment or have a technical issue, there’s always someone you can talk to.

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