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TAFE

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Apply Today Course Guide
Online course

Bachelor of BusinessWith a Major in Marketing

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Course guide

For a closer look at what you’ll do in this course and where it can take you, fill out this form to get your free PDF course guide.

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  • Qualification

    Undergraduate

  • Duration

    3 years full time or equivalent part time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Business

Bachelor of Business

With a Major in Marketing

Watch

Learn how to build a brand that customers love; add a marketing major to your business degree.

Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

Using real industry case studies, you’ll learn how the world’s biggest brands use marketing to succeed. You will develop your own strategies that can be used when working for a business, contracting for clients or starting your own venture.

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

The full Course Information Set and Whole of Institution Set are available for reference.

If you are applying as an international student, please view the English Language Requirements.

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  • Career opportunities
  • Learning outcomes
  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Product Manager

    Develop and launch new products into the market, managing and their success and growth.

  • Digital Marketing Specialist

    Develop and implement digital strategies designed to increase online traffic to a company’s website.

  • Marketing Manager

    Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

  • Marketing Concepts

    Understand the role marketing plays within organisations across the world.

  • Product Management

    Learn how to develop and market a product successfully.

  • Marketing Behaviour

    Gain an insight into the decision making process of consumers, and how to influence and support it.

  • International Marketing

    Explore the challenges and opportunities of foreign markets.

  • Communications

    Explore different communication strategies and the range of channels used in marketing.

Why study with Swinburne Online?

  • Internationally recognised qualification

  • Ranked among the top 3% worldwide

  • Learn from industry professionals

  • Graduate with an industry standard qualification

Why study with us

Support

Everyone has questions from time to time. That’s why we have a dedicated team of tutors and support staff on-call to help you, seven days a week.

So whether you need help with an assignment or have a technical issue, there’s always someone you can talk to.

Support

7-day Support.
We'll See You Through.

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Start your application online or speak to a Course Consultant on 1300 110 146.

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