Search Swinburne Online
Expand Menu Close Menu
All Online Courses

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Undergraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

Postgraduate

See more

TAFE

TAFE

TAFE

TAFE

Apply Today
100% Online Course

Bachelor of BusinessWith a Major in Marketing

Apply Today
Download Brochure Apply Today
  • Qualification

    Undergraduate

  • Duration

    3 years full time or equivalent part time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Business

Bachelor of Business

With a Major in Marketing

Learn how to build a brand that customers love; add a marketing major to your business degree.

Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

Using real industry case studies, you’ll learn how the world’s biggest brands use marketing to succeed. You will develop your own strategies that can be used when working for a business, contracting for clients or starting your own venture.

More...
Download Brochure

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL

If you are applying as an international student, please view the English Language Requirements.

More... Less...

Career & Learning

Career opportunities

  • Advertising Manager

    Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

    Plan and implement strategic advertising for all types of advertising channels.

  • Product Manager

    Develop and launch new products into the market, managing and their success and growth.

  • Digital Marketing Specialist

    Develop and implement digital strategies designed to increase online traffic to a company’s website.

  • Marketing Manager

    Develop advertising strategies and brand campaigns and generally oversee all marketing activities within an organisation.

What you will learn

  • Marketing Concepts

    Understand the role marketing plays within organisations across the world.

  • Product Management

    Learn how to develop and market a product successfully.

  • Marketing Behaviour

    Gain an insight into the decision making process of consumers, and how to influence and support it.

  • International Marketing

    Explore the challenges and opportunities of foreign markets.

  • Communications

    Explore different communication strategies and the range of channels used in marketing.

More ...

Course Units

  • Financial Information for Decision Making (ACC10007)
  • Industry Consulting Project (BUS30009)
  • Advanced Innovative Business Practice (BUS30024:)
  • Learning and Communicating for Innovative Business Practice (COM10011)
  • Economic Principles (ECO10004)
  • Introduction to Business Information Systems (INF10003)
  • Introduction to Management (MGT10001)
  • Fundamentals of Marketing (MKT10007)
  • Marketing Research (MKT20019)
  • Integrated Marketing Communication (MKT20021)
  • Marketing Channel Design and Integration (MKT20023)
  • Product and Service Innovation Management (MKT20024)
  • Consumer Behaviour (MKT20025)
  • Marketing and Communication Information and Decision Making (MKT30015)
  • Marketing Strategy and Planning (MKT30016)
  • Branding, Innovation and Design (MKT30017)
  • Electives
More ...
Download Brochure

I chose Swinburne because it is a trusted brand in Australian higher education. I would recommend Swinburne Online to others as I find them to be one of the best online study platforms.

Alan, Swinburne Online graduate

Apply Today for a Bachelor of Business With a Major in Marketing Course

Start your application online or speak to a Course Consultant on 1300 110 146.

Support for your studies

  • Study Time Calculator

    Swinburne Online study time calculator is a simple tool that helps you calculate the hours you have available in a given week, and how you can fit online study into your lifestyle.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions View all FAQs

Apply Today

Bachelor of Business With a Major in Marketing Course

Start your application online or speak to a Course Consultant on 1300 110 146.

Apply