Become a marketing specialist
Learn how to build a brand customers love by studying a marketing degree online through Swinburne. Taught by experienced industry professionals, the Bachelor of Business With a Major in Marketing gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. You will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.
As well as becoming a better communicator, you’ll develop key business skills that will allow you to analyse market trends and customer data. Using real industry case studies, you’ll learn how the world’s biggest brands utilise marketing to succeed, and develop your own strategies that can be used when working for a business, contracting for clients or starting your own business.
Plan and implement strategic advertising for all types of advertising channels.
Develop and launch new products into the market, managing and their success and growth.
Digital Marketing Specialist
Develop and implement digital strategies designed to increase online traffic to a company’s website.
Lead a team to carry out day-to-day marketing activities and develop long-term growth strategies for an organisation.
Learning at Swinburne Online
Led by industry leaders
Swinburne's Bachelor of Business with a Major in Marketing is an accredited qualification from a university ranked among the top 3% in the world. Taught by marketing professionals, this course has been designed to give you the skills employers are looking for. You will graduate with the same degree as on-campus students, which will open doors to business opportunities both here and overseas.
A community of thinkers
At Swinburne Online, you will form part of an online community of switched-on business students. Like you, each person will bring a unique perspective to discussions. You will work on a range of activities that simulate real life working situations, and form valuable networks with those working in marketing positions in various industries.
A unique learning experience
You shouldn’t have to put your life on hold to study, so we have created a degree that can fit around it. Studying an online Marketing degree means you can work to your own schedule. And you’ll learn in a live, interactive environment with other students from your discipline. Here you will manage campaigns, analyse customer data, learn from real life examples and develop a skill set you can take straight into the workplace.
What you will learn
Understand the role marketing plays within organisations across the world.
Learn how to develop and market a product successfully.
Gain an insight into the decision making process of consumers, and how to influence and support it.
Explore the challenges and opportunities of foreign markets.
Explore different communication strategies and the range of channels used in marketing.
Support and assistance
- ACC10007 Financial Information for Decision Making
- BUS30009 Industry Consulting Project
- BUS30024: Advanced Innovative Business Practice
- COM10011: Learning and Communicating for Innovative Business Practice
- ECO10004: Economic Principles
- INF10003 Introduction to Business Information Systems
- MGT10001 Introduction to Management
- MKT10007 Fundamentals of Marketing
- MKT20019 Marketing Research
- MKT20021 Integrated Marketing Communication
- MKT20023 Marketing Channel Design and Integration
- MKT20024 Product and Service Innovation Management
- MKT20025 Consumer Behaviour
- MKT30015 Marketing and Communication Information and Decision Making
- MKT30016 Marketing Strategy and Planning
- MKT30017 Branding, Innovation and Design
- Electives 8 elective units
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success. Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
- Applicants must meet the associated minimum ATAR score
- Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL