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TAFE

TAFE

TAFE

TAFE

Apply Today Download Brochure

100% Online Course

Bachelor of Business With a Major in Marketing

  • Qualification

    Undergraduate

  • Duration

    3 years full time or equivalent part time

  • Units

    24

  • Start Date

    Mar, Jul, Nov

Overview of the course

Overview of the course

Are you ready to join the digital revolution? Study a Bachelor of Business with a Major in Marketing 

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, with the opportunity to hear from guest speakers with extensive and impactful experience in the business world. Past speakers from organisations such as Richmond Football Club and The Cheesecake Shop boosting students’ professionalism and work readiness.

With a keen understanding of core business skills, you’ll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

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What you will learn

Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns. 

Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands. 

Marketing Research, Data and Insights: Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.  

Consumer Behaviour: Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts. 

Marketing Communications: Get set to develop marketing communications which hit their targets. 

What are the entry criteria?

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

2022 Guaranteed Entry ATAR: 60

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Read our Applying and Enrolling FAQs.

Credit arrangements

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

Fees and scholarships

This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.

Domestic students also contribute to student services and amenities via an annual fee.

Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.

Learning with Swinburne Online has been great as the technology they use is so fantastic and easy to navigate. You're not just listening to someone showing a PowerPoint slide. There's constant interaction between students and staff members. A key thing for me was being able to ask for help so that I could learn in the way that suited me.

Genevieve, Swinburne Online Graduate

Course Units

A total of 24 units are taken to complete the Bachelor of Business with a major in Marketing, including six core business units, two capstone units, eight Marketing major units and eight electives. In capstone units you combine the skills you'll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Core Business units

Learning and Communicating for Innovative Business Practice (COM10011)
Financial Information for Decision Making (ACC10007)
Economic Principles (ECO10004)
Introduction to Business Information Systems (INF10003)
Introduction to Management (MGT10001)
Fundamentals of Marketing (MKT10007)

Capstone units

Advanced Innovative Business Practice (BUS30024)
Industry Consulting Project (BUS30009)

Marketing major units

Marketing Research and Analytics (MKT20019)
Integrated Marketing Communication (MKT20021)
Marketing and Innovation (MKT20031)
Consumer Behaviour (MKT20025)
Marketing Strategy and Planning (MKT30016)
Innovative Branding (MKT30017)
Marketing Insights (MKT30018)

Recommended electives

Planning for Career Success (CAR10001)
Sports/ Advertising/ Media (MDA20011)
Events Management (PUB30001)
Critical Thinking in Management (MGT10002)
Public Relations Theory and Practice (PUB20002)
Big Data Management (INF20016)
Organisational Behaviour (MGT20007)
All Electives (View all)

Career opportunities

Career opportunities

  • Marketing Manager

    You'll be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

  • Digital Marketing Specialist

    Plan and execute digital marketing campaigns designed to target smartphone and computer users. You'll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

  • Social Media Manager

    Create exciting social media plans for individuals and organisations. You'll come up with fresh content, and work with influencers, agencies, product managers and business owners.

  • Market Research Analyst

    Become an expert in consumer behaviour and market trends. You'll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

  • Marketing Coordinator

    Every day is different in this role; assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

  • Account Manager

    Be the face of the company as a key contact point to important clients. You'll manage their goals and expectations, creating valuable and lasting relationships.

  • Brand Manager

    Shape the face of your business or organisation. You'll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

  • Business Development Manager

    Your role is all about the future - new customers, new markets, new products and new processes. You'll plan and strategise development, helping your company to reach their business goals.

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Industry connections

Industry connections

  • Projects

    Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills.

  • Case Studies

    You'll get to work on real-world case studies, helping you to step into the workplace with confidence.

  • Teaching

    Your learning advisors work in the industry themselves, helping you to stay connected to your career goals.

  • Guest Speakers

    You’ll hear from a range of industry experts, giving you the opportunity to collaborate with professionals in your field.

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Chart a path towards your dream career

92% of Swinburne Online students are confident that online study will improve their employment outcomes*. Bolster your resume and gain the confidence to pursue your dream career – study online today.

 

*Swinburne Online’s Your Study Journey Survey, 2021

The Swinburne Online connection

The Swinburne Online connection

The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections with industry. Students hear from guest speakers and live clients with demonstrated experience within their respective fields.

Past speakers have included Richard Lugg, Richmond Football Club’s Senior Partnerships Manager, who detailed his career journey and the importance of stakeholder management within the sporting industry, and Peter Dable, The Cheesecake Shop’s General Manager of Marketing and Operations, who gave students an insight into his career progression from an entry level position at Red Bull to an executive-level role.

Career Insights

Career Insights

Whether you have ambitions to work at a multinational corporation, work for a not-for-profit, or your own company, a Bachelor of Business with a Major in Marketing at Swinburne will give you the skills and knowledge to make it in any market.

Guest Speaker: Richmond Football Club

Guest Speaker: Richmond Football Club

The Swinburne Online Bachelor of Business provides students with the opportunity to hear from industry speakers with a wide array of experience in their field. Richmond Football Club’s Senior Partnerships Manager, Richard Lugg treated students to a presentation detailing his career journey, maintaining relationships with lucrative brands and the importance of stakeholder management within the sporting industry. Contact us to learn more about how a Swinburne Online degree will connect you with industry leaders.

Learn More

Behind the major

Behind the major

Meet those who create and deliver the Bachelor of Business with a Major in Marketing.

Vlad Demsar

Lecturer

“The marketing provides students with a unique opportunity to blend the theoretical, conceptual and strategic components of a marketing degree, with technical, practical and marketing skills, and the opportunity to work closely with real world clients. When combined, these three elements not only make students more employable, but gives them the skills and confidence to be successful in their first job.”

On successful completion of this Course students will be able to:

  • Define and integrate theoretical principles applicable to marketing and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups

Course rules

To qualify for the award of Bachelor of Business (Marketing) students must complete 300 credit points comprising of:

  • Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
  • Eight [8] units of study from the Marketing discipline major (100 credit points)
  • Eight [8] units of study (100 credit points) comprising of a second major or co-major, and/or advanced minor and/or minor/s, and/or electives

Students have the opportunity to undertake a WIL Professional Placement. A unit of study can only be counted once. Where there are overlaps between majors and/or minors, students in the first instance choose another unit from the list of units available in the major/minor.

Please note: After Semester 2, 2015, Careers in the curriculum will no longer be offered at Swinburne. This unit was previously compulsory for all undergraduate students. It will not be replaced by another unit.

Professional Placements

Professional Placements are subject to a competitive selection process. International students may be eligible for a Professional Placement where a relevant Professional degree exists. S International students who successfully gain a placement through the selection process will be required to change courses to the relevant Professional degree, in order to complete a placement and should consider any visa and extended study duration implications prior to applying.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 375 credit points comprising of:

  • Eight [8] core units of study (100 credit points)
  • Eight [8] units of study from the Marketing discipline major (100 credit points)
  • Four [4] units of study from the Professional Placement Co-Major (100 credit points); and
  • Six [6] units of study comprising an advanced minor, and/or Minor and/or electives (75 credit points)

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 325 credit points comprising:

  • Eight [8] core units of study (100 credit points)
  • Eight [8] units of study from the Marketing discipline major (100 credit points)
  • Two [2] units of study from the Professional Placement Co-Major (50 credit points); and
  • Six [6] units of study comprising an advanced minor, and/or Minor and/or electives (75 credit points)

Volume of Learning
The Bachelor of Business (Marketing) consists of 300 credit points. Units normally carry 12.5 credit points (cps). In each year eight (8) units normal constitute a full-time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points. The volume of learning of the Bachelor of Business (Marketing) is typically 3 years. For students who complete a Professional Placement the Bachelor of Business (Marketing) consists of 325-375 credit points. Units normally carry 12.5 credit points with placement units carrying 25 credit points each. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points. The volume of learning of the Bachelor of Business (Marketing) with a 6-month placement is typically 3.5 years. The volume of learning of the Bachelor of Business (Marketing ) with a 12- month placement is typically 4 years

The full Course Information Set and Whole of Institution Set are available for reference.

Apply Today for a Bachelor of Business With a Major in Marketing Course

Start your application online or speak to a Course Consultant on 1300 069 765.

Apply Today

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Support for your studies

  • Experience better education

    When you study with Swinburne Online, you'll benefit from high-quality learning materials that are designed for online.

  • How online study works

    At Swinburne Online, we're here for you every step of the way. Explore the online higher education student journey from enrolment to graduation.

  • Support services

    Not only do we have the right tools and support teams to help you – we have people who care about your success.

Frequently asked questions

Frequently asked questions

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  • Do I have to purchase learning materials?

    For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.

  • Which units should I start with?

    When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.

  • Do I need to be logged on to study at specific times?

    You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you.

    There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.

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