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Units for the course:

Bachelor of Business – Sports Management

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The Bachelor of Business – Sports Management consists of 24 units, and will see you undertake the following studies:

  • Five core business fundamental units
  • Three core practice business units
  • Eight sports management major units
  • Eight elective units.

Financial Information for Decision Making

Economics for Business Decision Making

Business Digitalisation

Contemporary Management Principles

Marketing and the Consumer Experience

These core units are designed for you to apply your skills in practical scenarios to solidify your knowledge. You’ll complete Learning and Communicating for Innovative Business Practice, Industry Consulting Project and a choice of one unit from: Planning for Career Success, Sustainable Business Practice and Professional Internship – Business

Learning and Communicating for Innovative Business Practice

Business Consulting Project

Planning for Career Success

Sustainable Business Practice

Professional Internship - Business

Sports/Advertising/Media

Events Management

The Sport Industry

Building Sport Brands

Sport Business Analytics

Leading Sport Organisations

Future of Sport

Business for Sustainability, Social Change and Impact

Tailor your course to suit your strengths, interests and careers goals. Here’s what our Swinburne Online academic staff recommend for the Sports Management major:

Integrated Marketing Communication

Global Media Industries

Big Data Management

Strategic Planning

Planning for Career Success

Electives for: Bachelor of Business (Sports Management)

On successful completion of this Course students will be able to:

  • Define and integrate theoretical principles applicable to sports management and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups

Course Rules

To qualify for the Bachelor of Business with a major in Sports Management students must complete 300 credit points comprising of:

  • Five [5] core business fundamental units (62.5 credit points)
  • Three [3] business practice core units (37.5 credit points)
  • Eight [8] units of study from the Sports Management discipline major (100 credit points)
  • Eight [8] elective units of study (100 credit points)

Volume of Learning

The Bachelor of Business with a major in Sports Management consists of 300 credit points. Units normally carry 12.5 credit points (cps). In each year eight (8) units normally constitute a full time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points. The volume of learning of the Bachelor of Business with a major in Sports Management is typically 3 years.

The full Course Information Set and Whole of Institution Set are available for reference.

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