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Units for the course:

Bachelor of Business – Marketing

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The Bachelor of Business – Marketing consists of 24 units, and will see you undertake the following studies:

  • Five core business fundamental units
  • Three core practice business units
  • Eight marketing major units
  • Eight elective units.

Financial Information for Decision Making

Economics for Business Decision Making

Business Digitalisation

Contemporary Management Principles

Marketing and the Consumer Experience

These core units are designed for you to apply your skills in practical scenarios to solidify your knowledge. You’ll complete Learning and Communicating for Innovative Business Practice, Industry Consulting Project and a choice of one unit from: Planning for Career Success, Sustainable Business Practice and Professional Internship – Business

Learning and Communicating for Innovative Business Practice

Business Consulting Project

Planning for Career Success

Sustainable Business Practice

Professional Internship - Business

Ethics of Innovation

Marketing Research and Analytics

Integrated Marketing Communication

Consumer Behaviour

Marketing and Innovation

Frontiers of Digital Marketing

Marketing Strategy and Planning

Marketing Insights

Business for Sustainability, Social Change and Impact

The below list of units are recommended elective to help you get the most out of the Bachelor of Business - Marketing.

Planning for Career Success

Sports/Advertising/Media

Events Management

Public Relations Theory and Practice

Big Data Management

Organisational Behaviour

Electives for: Bachelor of Business (Marketing)

On successful completion of this Course students will be able to:

  • Define and integrate theoretical principles applicable to marketing and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups

Course Rules

To qualify for the Bachelor of Business with a major in Marketing students must complete 300 credit points comprising of:

  • Five [5] core business fundamental units (62.5 credit points)
  • Three [3] business core practice units (37.5 credit points)
  • Eight [8] units of study from the Marketing discipline major (100 credit points)
  • Eight [8] elective units of study (100 credit points)

Volume of Learning

The Bachelor of Business with a major in Marketing consists of 300 credit points. Units normally carry 12.5 credit points (cps). In each year eight (8) units normally constitute a full time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points. The volume of learning of the Bachelor of Business with a major in Marketing is typically 3 years.

The full Course Information Set and Whole of Institution Set are available for reference.

Have you considered adding a second major to your business degree?

Adding a second major or co-major to your degree is easy. Pick your first major, and then you can tailor your degree to suit you. You could pick electives, to give yourself a mix of skills and interests. Or, in place of your electives, you could choose a second major, a minor and some electives, or two minors.

Not sure what to pick? We’ve selected a number of recommended majors that will complement your selected Bachelor of Business course.

Advertising

Criminology

Public Relations

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