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Bachelor of Business – Marketing

Join the digital revolution to tell stories and create memorable connections with your consumers in this dynamic, ever-evolving industry.

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3 years full-time

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Mar, Jul, Nov

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‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’

Corey, Swinburne Online Business student


Dream of being a Marketing Manager? Jobs are set to increase by 21.1% over the next 5 years


We’re in the QS ‘Top 50 Under 50’ rankings for 2021

‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’

Corey, Swinburne Online Business student


Dream of being a Marketing Manager? Jobs are set to increase by 21.1% over the next 5 years


We’re in the QS ‘Top 50 Under 50’ rankings for 2021


Are you ready to join the digital revolution? Study a Bachelor of Business with a Major in Marketing

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, with the opportunity to hear from guest speakers with extensive and impactful experience in the business world. Past speakers from organisations such as Richmond Football Club and The Cheesecake Shop boosting students’ professionalism and work readiness.

With a keen understanding of core business skills, you’ll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

What will you learn?

  • Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns.
    Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands.
  • Marketing Research, Data and Insights: Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.
  • Consumer Behaviour: Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts.
  • Marketing Communications: Get set to develop marketing communications which hit their targets.

Add a second major to your course

The Bachelor of Business has the option to add a second major in place of your elective units. This way, you can study two majors without needing to study extra units or add more time to your course. A second major and is a great option if you’d want to expand your knowledge into multiple business fields.

Same degree. Same time. More qualifications.

Explore your second major study options

The Swinburne Online-SEEK connection

The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections with industry. Students hear from guest speakers and live clients with demonstrated experience within their respective fields, such as SEEK.

Learn more about our industry connections. Download a course guide.

Flexible study

What does flexible study mean for me?

Studying at Swinburne Online gives you the freedom to study how it suits you. Decide when and where it fits in with your life and tailor your study journey to your own needs. Get a world-class degree without giving up what’s important.

Flexible study at Swinburne Online

Set a study pace that works with what’s going on in your life. If you’re unsure about how much you can commit to, we offer part-time study modes and the option of increasing your unit load as you progress. Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.

You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.

Start when it suits. Swinburne Online offers multiple intake dates and flexible unit availability, so you can choose when you begin your studies or if you need to take a break.

Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, seven days a week. Our Student Advisors are available to help with anything from tech support to research advice and you’ll have dedicated online tutors in each of your units.


Your course structure

This is an example of a full-time study load. Whether you’re looking to fast-track your studies or prefer a part-time study option, Swinburne Online degrees flexibly fit around your study needs.

Undergraduate timeline

The Bachelor of Business – Marketing consists of 24 units, including five business fundamental units, three core business practice units, eight marketing units and eight electives.

In the business practice units you combine the skills you’ll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You’ll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Course highlight

Why study a degree in Marketing with Swinburne Online? Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. Get a taste through the course highlight below, or view all units in this bachelor’s degree.

You can also add a second major without the extra study time.  View marketing double majors units.

View All Units

Double majors

Have you considered adding a second major to your business degree?

The Bachelor of Business degree has the option to add a second major in place of your elective units. This way, you can study a second major without needing to study extra units or take extra time.

A second major and is a great option if you’d want to expand your knowledge into multiple business fields. By expanding your knowledge, you’ll also double your career opportunities by the time your graduate.

You can view the list of recommended majors on under the ‘course structure’. If adding a second major is an option for you, we’ll be here to walk you through every part of the process, so don’t hesitate to get in touch.

Discover how a double major can benefit you

How you'll learn

Learning designed for online

Your study journey with Swinburne Online is tailored to the digital space. You’ll study in a dynamic virtual classroom environment, interact with your peers in the custom-built social platform, and receive support at the times you need it from advisors who understand studying online.

Your online study journey

You’ll complete each of your units in Canvas, your online classroom, and be guided through coursework by an online tutor with real-world experience in your field of study. Canvas is where you’ll access classes, assignments and discussion boards with your peers.

The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.

Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units and advisors to assist with anything from technical support to referencing and assignment tips.

Meet the team

Vlad Demsar


'The marketing major provides students with a unique opportunity to blend the theoretical, conceptual and strategic components of a marketing degree, with technical, practical and marketing skills, and the opportunity to work closely with real world clients. When combined, these three elements not only make students more employable, but gives them the skills and confidence to be successful in their first job.'

Entry requirements

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

2022 Guaranteed Entry ATAR: 60

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Read our Applying and Enrolling FAQs.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.


The estimated annual fee for this course is $16,323*. This is based on completing eight 12.5 credit point units in one calendar year.

Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.

Discover more information about HELP loans.

Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.

This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.

Domestic students also contribute to student services and amenities via an annual fee.

Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.

Career Outcomes

Your pathway to industry

The Bachelor of Business – Marketing prioritises your readiness to succeed come graduation through industry connections embedded in your degree:

  • Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills
  • Work on real-world case studies, helping you to step into the workplace with confidence
  • Your learning advisors work in the industry themselves, helping you to stay connected to your career goals
  • Hear from a range of industry experts and guest speakers, giving you the opportunity to collaborate with professionals in your field.

You’ll be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

Plan and execute digital marketing campaigns designed to target smartphone and computer users. You’ll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners. 

Become an expert in consumer behaviour and market trends. You’ll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

Every day is different in this role; assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

Be the face of the company as a key contact point to important clients. You’ll manage their goals and expectations, creating valuable and lasting relationships.

Shape the face of your business or organisation. You’ll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.

Association to Advance Collegiate Schools of Business (AACSB) International

Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and are a part of the five per cent of business schools worldwide accredited by AACSB. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors.

Learn more about our professional accreditations . Download a Course Guide.


‘Learning with Swinburne Online has been great as the technology they use is so fantastic and easy to navigate. You’re not just listening to someone showing a PowerPoint slide. There’s constant interaction between students and staff members. A key thing for me was being able to ask for help so that I could learn in the way that suited me.’


Swinburne Online Graduate

What are other students asking?
For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.
You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you. There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.
When you enrol to study a degree with us, you will nominate how many units you would like to select per teaching period, based on a recommendation from one of our Course Consultants. From here, our enrolments team will allocate you automatically to the units they feel will be best suited to your needs, so you don’t need to worry about choosing units. If you want to choose something different than what you are allocated to, that is no problem, just get in touch with our Student Advisors and they will take care of it for you.

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