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Bachelor of Business – Sports Management

Turn your passion for sport into the career of your dreams.

  • Explore the latest trends in sports management, technology, and analytics
  • Dive into research done on partners such as AFL, Richmond FC ad more
  • Gain actual hands-on experience in sports management
  • Learn from industry experts, and kick-start a career you can thrive in
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100% Online

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Icon Qualification

Undergraduate

Qualification

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3 years full-time

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Icon Start Dates

Mar, Jul, Nov

Start Dates

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24 Subjects

Units

Icon Fees

$2,124*

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OVERVIEW

Be part of the future of sport.

  • Become a key player in sport and join a multibillion-dollar industry. In this unique course, you will learn how to manage sporting clubs and facilities, organise events, run sport organisations and develop community initiatives that promote healthy living.
  • Learn the ins and outs of sports management, including finance, administration, and law, while developing strategies to build healthier communities through sport.
  • Taught by experts, this degree gives you the skills to analyse data and trends, keeping you ahead of the game in the fast-paced sports world.
  • Your assignments are based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. Gain hands-on experience in your Industry Consulting Project, where you’ll work on a project for a real client and start building your network.

What you’ll learn

  • Marketing and consumer experience: Learn key marketing concepts, consumer behaviour, and how marketing connects with other business areas.
  • Future of Sports: Dive into disruptive trends like digitalisation, innovation, and the evolving impact on the industry, and examine how these changes reshape everything from business models to fan experiences.
  • Leading Sport Organisations: Focus on governance, legal structures, and the roles of both paid leaders and voluntary boards, while exploring key issues like board performance and dual leadership dynamics.
  • Sport Business Analytics: Master the world of numbers in sports, with data-driven decision-making to optimize everything from match performance to fan experiences, sponsorships, and more!

Professional accreditations

Corey-BW

‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’

Corey, Swinburne Online graduate

10.7% ▴

Sports Events Manager are predicted to increase by 10.7% over the next 5 years, meaning now is the perfect time to start a career in Sports Management.

THE_World-University-Rankings

Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.

‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’

Corey, Swinburne Online graduate

10.7% ▴

Sports Events Manager are predicted to increase by 10.7% over the next 5 years, meaning now is the perfect time to start a career in Sports Management.

Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.

THE_World-University-Rankings

Swinburne Online

Your pathway to the career of your dreams

Structure

Your Course Structure

To be awarded the Bachelor of Business – Sports Management, you must complete 24 units in total made up of:

  • 7 Core Business Fundamental Units
  • 8 Sports Management Major Units
  • 8 Electives
  • 1 Core Business Practice Unit: Choose of one of two core business practice units.

Each year is split into 3 Teaching Periods (14 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.

What you'll study:

These are foundational units in major business study areas:

Learning and Communicating for Innovative Business Practice

Contemporary Management Principles

Marketing and the Consumer Experience

Financial Information for Decision-Making

Economics for Business Decision-Making

Business Digitalisation

Business Consulting Project

You must complete one (1) of the following units:

Planning for Career Success

Sustainable Business Practice

Sports Management major units are designed to dive into practical, future-focused study:

Business for Sustainability, Social Change and Impact

The Sport Industry

Building Sport Brands

Sport Business Analytics

Sport, Media and Technology

Leading Sport Organisations

Future of Sport

Sport and Sustainability

Tailor your course to suit your strengths, interests and careers goals. Here’s what our Swinburne Online academic staff recommend for the Sports Management major:

Integrated Marketing Communication

Global Media Industries

Big Data Management

Strategic Planning

Planning for Career Success

Business for Sustainability, Social Change and Impact

Entry Requirements

Non-Year 12 Entry

If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:

  • Completed or partially completed an approved tertiary qualification (like a diploma, advanced diploma, associate degree, or degree).
  • Relevant work experience and English language skills, or a STAT result (Special Tertiary Admissions Test), may also be considered.
  • All students need to demonstrate that they can undertake the course with a reasonable prospect of success.
  • Read our applying and enrolling FAQs

Year 12 Entry

If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.

  • Minimum ATAR requirements may apply for some courses.
  • VCE prerequisites: Units 3 and 4 – a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Credit Arrangements

Credit Transfer:

If you’ve already studied or gained experience in a related area, you may be able to get advanced standing (credit) for your previous work.

  • Case-by-case assessment: Every applicant is assessed individually.
  • Credit for prior study: If you’ve completed a Diploma in a related field, you may be eligible for up to 8 units (a third of the course).
  • Previous tertiary studies: If your past studies meet part of the academic requirements for the course, you may get credit for up to 16 units.

To learn more, reach out to a Course Consultant to discuss applying for credit.

Diploma Entry Pathways

Some students start their journey with a Diploma, which can help them progress to a degree.

  • Pathways allow you to move from one qualification to another.
  • You could receive up to 8 units of credit, depending on your chosen major. Our course consultants can help guide you through your pathway options.

Need More Info?

  • We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.

Fees & Scholarship

  • The estimated unit fee is $2,124*.
  • There are 24 units in this course, each unit is worth 12.5 credit points.

*Note: Unit fees may change each year.

There are several ways to help manage your course fees:

  • Commonwealth Supported Place (CSP): Available to Australian Citizens and eligible Permanent Residents, and this will help reduce your course fees.
  • HECS – HELP Loans: Available to Australian Citizens, which will help you defer your fees.
  • Learn more about HELP Loans

Please contact our Course Consultant to find out if you’re eligible for financial support.

There are a variety of Swinburne Scholarships to help reduce your costs.

  • University-funded scholarships.
  • Government-funded scholarships.
  • Private scholarships and prizes.

Scholarships are available for both new and current students.

Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.

Good news – if you’re awarded credit for prior study, your course fees could be lower! This means a cheaper degree!

  • Unit Selection: The fees may vary based on the units you choose to study.
  • Credit for Prior Learning: If you receive academic credit for previous studies, this may reduce the number of units you need to complete and, in turn, affect your overall fees.
  • Domestic students also contribute to an annual student services and amenities fee. Visit Student Services and Amenities Fees for more information.

For more details on scholarships and financial support, visit the Swinburne website or speak with a Course Consultant!

Career Outcomes

Earn your degree and choose the career of your dreams.

A Swinburne Online Bachelor of Business – Sports Management can help you pursue the following careers (average annual salary via SEEK):

~$90,000 Average Salary

Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.

Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.

$100,000 to $120,000 Average Salary

You’ll have two key goals as a marketing manager in the sports world: to attract new fans and business sponsors. You’ll develop marketing campaigns designed to support your organisation or company.

You’ll have two key goals as a marketing manager in the sports world: to attract new fans and business sponsors. You’ll develop marketing campaigns designed to support your organisation or company.

$80,000 to $100,000 Average Salary

Oversee your team and its’ development. You’ll establish goals, maintain key values and motivate great performance.

Oversee your team and its’ development. You’ll establish goals, maintain key values and motivate great performance.

$70,000 to $85,000 Average Salary

In this exciting role, you’ll pull together small- and large-scale events for your organisation. You’ll plan events, communicate with stakeholders and ensure events will run smoothly.

In this exciting role, you’ll pull together small- and large-scale events for your organisation. You’ll plan events, communicate with stakeholders and ensure events will run smoothly.

$100,000 to $120,000 Average Salary

Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.

Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.

Your Pathway to Industry

The Bachelor of Business – Sports Management prioritises your readiness to succeed come graduation through industry connections embedded in your degree:

  • Projects: Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills.
  • Teaching: Your learning advisors work in the industry themselves, helping you to stay connected to your career goals.
  • Guest Speakers: You’ll hear from a range of industry experts, giving you the opportunity to collaborate with professionals in your field

Here's how we help you get career-ready:

  • Industry Consulting Projects: Work on projects that solidify your knowledge and give you practical skills employers value.
  • Real-World Case Studies: Gain confidence by solving actual business problems, preparing you for the workplace.
  • Industry-Working Online Learning Advisors: Stay connected to your career goals with guidance from experienced professionals.
  • Engagement with Industry Experts & Guest Speakers: Collaborate with leading professionals and learn from their experience.

Online Study

An online study experience designed for you

Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.

Your online study journey

 

Here’s what you can expect

  • Personalise your study journey with full-time or part-time options—100% online, no travel needed.
  • Start when it suits you with multiple intake dates.
  • Study on your terms, balancing life, family, and work—anytime, anywhere.
  • Stay connected with students and industry experts through discussion boards and virtual classrooms.
  • Get support 7 days a week for general help whenever you need it.
  • Learn with confidence with dedicated online tutors for each unit, ready to answer all your academic questions.

 

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Your online classroom - Canvas

Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace—whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!

FLEXIBLE STUDY AT SWINBURNE ONLINE

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Your Online Campus: The Student Hub

  • The Student Hub is your one-stop online university campus where you’ll have access to course management tools, technical support, library resources, and more!
    • Find everything you need to manage your studies and university services.
    • Stay connected and empowered throughout your learning journey all from one easy to use location.
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Dedicated student support

We’re there for you each step of the way. Our dedicated Student Advisors are your go-to guides. They’ll help you through your enrolment, course planning, technical support and other questions you might have.

    • Our Online Learning Advisors (OLAs) will assist you with unit information, learning material, assignments, and referencing.
    • We strive to support you from enrolment to graduation, ensuring your success.
    • With continuous access to guidance and resources for a smooth study experience, you’re never alone with Swinburne Online.

Learn more about units, fees, entry criteria, career outcomes and more.

Download a course guide

The Swinburne Online-SEEK connection

The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.

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