Introduction to Sports Business Management

Unit code: SPO10001
Duration: 1 Teaching Period
Contact hours: Recommended 8 hours of study per week

About this unit

This unit aims to introduce students to commoditisation of sport and help students understand the intersection between commercial, political and social benefits to sport. The unit provides a general background to the history of sport in Australia and the evolving role it plays in Australian society.

Content

This unit is designed to introduce students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.

This unit is found in Bachelor of Business With a Major in Sports Management.