Public Relations Project and Campaign Planning
Duration:
1 Teaching Period
Unit Code:
PUB30003
Contact Hours:
Recommended 10 hours of study per week
About this unit
This unit introduces students to the application and benefits of a strategic approach to public relations, and how public relations activities can add strategic value to an organisation.
Content
This unit involves understanding the elements of a public relations strategic plan and applying them to developing a public relations campaign.
This includes:
- How public relations fits into the strategic planning process of organisations of varying sizes (local community organisations to multinational corporations)
- Frameworks and concepts for strategic planning
- Visions and Mission Statements
- Strategic public relations planning of campaigns
- Relationship between Marketing and Public Relations Strategic Plans
- Setting objectives and measuring performance
- Models and measures of research and evaluation.
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