Global Media Industries
Duration:
1 Teaching Period
Unit Code:
MDA10008
Contact Hours:
Recommended 10 hours of study per week
About this unit
Global Media Industries will compare worldwide trends in the design, marketing, and regulation of media products and services in sectors such as entertainment, telecommunications, journalism, and communication for development. Case studies of leading brands and innovative start-ups demonstrate how media organisations manage multinational operations and adapt content to local markets.
Students will refine their skills in intercultural communication and explore how interest groups use media to influence public opinion on culturally sensitive issues such as immigration, religion, and terrorism. The unit aims to increase students’ employability in domestic, foreign, and international job markets by learning from the communication practices of diverse stakeholders in global media environments.
Content
- Governance, industry, and theoretical frameworks for conceptualising global media and communication
- Analysis of various media industries, global trends, and local contexts
- Case studies of media organisations and issues of global public communication.