MDA10008 Global Media Industries

Unit code: MDA10008

Duration: 1 Teaching Period

Contact hours: Recommended 8 hours of study per week

About this unit

Global Media Industries will compare worldwide trends in the design, marketing, and regulation of media products and services in sectors such as entertainment, telecommunications, journalism, and communication for development. Case studies of leading brands and innovative start-ups demonstrate how media organisations manage multinational operations and adapt content to local markets. Students will refine their skills in intercultural communication and explore how interest groups use media to influence public opinion on culturally sensitive issues such as immigration, religion, and terrorism. The unit aims to increase students’ employability in domestic, foreign, and international job markets by learning from the communication practices of diverse stakeholders in global media environments.

Content

Governance, industry, and theoretical frameworks for conceptualising global media and communication
Analysis of various media industries, global trends, and local contexts
Case studies of media organisations and issues of global public communication

This unit is found in Bachelor of Media and Communication with a Major in Media Studies.

This unit is found in Bachelor of Media and Communication with a Major in Public Relations.

This unit is found in Bachelor of Media and Communication with a Major in Advertising.